ADOBE ENTRUSTS THEIR DIGITAL SOFTWARE DISTRIBUTION TO NEXWAY
SAN FRANCISCO, April 3, 2013 /PRNewswire-iReach/ — Nexway has joined the club of Adobe’s digital software distributors. This new agreement adds Adobe to the list of publishers Nexway partners with, which includes Microsoft, Kaspersky, Electronic Arts, and many others. Nexway proves to be a key partner for publishers and their digital distribution strategy.
Adobe’s products will enrich the digital catalog of Nexway’s PC/Mac/Apps offer. Nexway has positioned itself as the number one online distributor of software and video games in Europe. Nexway’s largest customers such as FNAC, Carrefour, Mediamarkt, and Softwareload will be able to access Adobe’s digital catalog. They will benefit from a new sales channel with Adobe’s leading products like Photoshop, Dreamweaver or Acrobat.
The agreement, signed at the Adobe Headquarters in California, allows Nexway to sell Adobe products as digital downloads in Europe. Nexway should see this agreement extended to the American market, which is at the heart of Nexway’s strategy.
The new partnership with Adobe is a perfect fit for Nexway’s business strategy, which is based on its expertise in content distribution. Nexway’s technology offering guarantees software publishers an optimal approach for digital distribution.
Thanks to Nexway, Adobe products will be available to online retailers and other large ecommerce sites. This collaboration underlines Adobe’s intention to increase their market share with a policy of distributing their products via digital delivery.
Nexway’s international presence, the relevance of its catalog, its knowledge of digital sales channels, and its ecommerce platform have been crucial in this selection process.
NEXWAY is a global company based in Paris (France), with two main activities: digital content aggregation and e-commerce solution provider for the digital industry. Its primary client base includes software and video game editors as well as their distributors and resellers.
As a digital content provider and distributor, NEXWAY offers a catalogue of 12,000 references (software and video games) through its dedicated e-commerce platform (DistiPaas). Clients include major e-commerce and internet players such as Amazon, Orange, Intel, Fnac.com, T-Online, Telefonica, Dell… As a market leader, NEXWAY is also Microsoft’s digital distribution preferred partner for the European market.
As a supplier of e-commerce solutions and services, NEXWAY serves the end consumers of software and video game editors. NEXWAY is also a pioneer in the most innovative sales models such as subscription, item-selling, In-Product Store etc… The technological modules and the value-added services provided by NEXWAY are designed to optimize the consumer life-cycle value (acquisition, retention and value optimisation).
NEXWAY operates in the main digital markets throughout the globe with 150 people and local offices in Europe, Japan, North America and Brazil.
Christian Desert, Nexway, Inc., +1 (415) 971-8189, email@example.com
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SOURCE Nexway, Inc.