Wiley Announces Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More

April 3, 2013

Professional photographer Lara White´s advice for helping photography businesses stand out against the competition.

Indianapolis, IN (PRWEB) April 03, 2013

John Wiley and Sons, Inc., today announced the publication of Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More (Wiley, 978-1-1184-8840-9, March 2013, US $34.99). Author Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide to help readers´ photography businesses succeed.

According to Department of Labor statistics, there are already more than 150,000 professional photographers in the United States, and thousands of serious amateurs are continually seeking to become established. Photography Business Secrets provides proven tips for building a successful photography business and will help give readers an edge over the competition. The book covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking and effective social media marketing.

Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com/buy/9781118488409.

About the Author

Lara White, a widely recognized expert in the field of photography business education, has been a successful wedding photographer and now devotes her energy to helping other photographers master the business aspects of running a studio. She founded and operates PhotoMint, an online business development resource for photographers. Lara’s work has been published in more than 70 magazines and professional photography blogs.

About Wiley

Wiley is a global provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Wiley´s Professional Development business creates products and services that help customers become more effective in the workplace and achieve career success. It brings to life the ideas and best practices of thought leaders in business, finance, accounting, workplace learning, management, leadership, technology, behavioral health, engineering/architecture, and education to serve these communities worldwide.

Founded in 1807, John Wiley & Sons, Inc. (NYSE: JWa, JWb), has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s website can be accessed at http://www.wiley.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/4/prweb10576616.htm

Source: prweb

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