Beyond Mobile: Brightline Interactive CEO Erik Muendel Brings the Future to ad:tech 2013
Leading creator of digital experiences and social machines to moderate panel, “Beyond Google Glass: Where is the Future of Mobile?”
San Francisco, CA (PRWEB) April 03, 2013
Erik Muendel, CEO and Creative Director at Brightline Interactive, will be leading a panel of mobile technology industry leaders at ad:tech 2013 in San Francisco. Titled, “Beyond Google Glass: Where is the Future of Mobile?,” the panel will be a cross-section of visionaries in the diverse world of mobile advertising. The session will be held on April 9th, the first day of ad:tech, from 3:30-4:30 PM.
The panel will address the future of the mobile and surrounding technology ecosystems, and address the new ways in which brands will reach them. With the advance of new technologies such as augmented reality-enabled wearable devices, voice and fingerprint scanning, gesture-based UIs, facial recognition, flexible displays and more, what will tomorrow´s mobile devices look like? “Beyond Google Glass” will separate science from fiction and explore what´s on the horizon.
Joining Erik during this session are Joe DePreta of Pearl Media, Jeremy Gilman of Pappas Group, Paul Capriolo of Social Ingot, and William Hurley of Chaotic Moon.
Brightline is the leading creator of social machines, turnkey experiences that translate digital actions–such as tweeting or RFID scanning or Instagramming–into a physical result, and vice versa. Social machines are conduits of personalized experiences. They work by both pulling in content from the cloud or through user opt-in sharing, as well as pushing out content, producing a physical or digital result. Tracking and data capturing are inherent to social machines, resulting in measurable, memorable experiences for both the consumer and the brand.
The all-star panel will explore the future of mobile markets, specifically addressing how advertising will reach consumers through new platforms, and how brands will reach consumers through emerging technologies. “Beyond Google Glass” will delve into new ways that devices will communicate with consumers.
“ad:tech serves as the perfect platform to discuss the wave of next-generation experiences,” began Erik, adding, “We´ve pulled together some of the brightest thinkers in mobile engagement–with experts in advertising, non-traditional marketing, and ambient technologies–to explore how integrated technology sets are changing the digital landscape.”
About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops, delivers, and promotes branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.
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