China’s Babytree.Com Surpassed U.S.-Based Babycenter.Com to become World’s No. 1 Pregnancy and Parenting Website
BEIJING, April 7, 2013 /PRNewswire/ — According to most recent data published by Amazon’s web statistics tracking site Alexa.com, Beijing-based Babytree.com has surpassed the well-known online parenting portal BabyCenter.com in terms of overall traffic (PV, or Page Views), unique users (UV, or Unique Visits) and time on site. With 55 million unique monthly visitors, most of whom are pregnancy stage to pre-school (age 6) children moms, Babytree is now the world’s leading parenting portal. In other words, Babytree now reaches over 80 percent of all online moms from pregnancy to those with pre-school (age 6) children in China.
According to Alexa.com, Babytree.com overtook Babycenter.com in terms of site traffic starting as early as June 2012. Babytree’s unique visitor (UV) surpassed Babycenter.com from the beginning of 2013 after showing strong upward momentum. Equally impressive is Babytree’s site “stickiness,” as evidenced by its page views per users (2x Babycenter.com), and average staying time per user (1.5x Babycenter.com). Please go to http://www.babytree.com/know/news_detail.php?id=823 for details.
Founded in 1997 and headquartered in San Francisco, US online parenting giant Babycenter.com has always been regarded as the most popular online parenting platform favored by worldwide moms, particularly those in the U.S. and in Europe. Founded in 2007 in Beijing, 10 years after Babycenter’s establishment, Babytree has been growing leaps and bounds and now has surpassed the once most popular Babycenter.com. Babytree’s overtaking Babycenter as the world’s leading parenting site has established China’s growing importance in the worldwide competition to offer great online services to moms and family population.
Allen H. Wang, Babytree’s co-founder and CEO, praises Babycenter.com for its long standing accumulation of quality content. However, Wang believes that his Babytree’s community parenting philosophy by fostering online communication and community support is more “in” with the current generation of young moms. And Wang attributes Babytree’s fast rise in usage and popularity to this online communal philosophy. With a massive reach of over 80 percent against China’s pregnancy stage and pre-school moms, many of whom are overseas and communicate with their China based family via Babytree, Wang believes that Babytree.com is also poised to exert more international influence. Wang harbors a dream of one day taking Babytree global by offering multilingual services.
The Chinese mom population, with its huge market potential, has already become the target audience for various industries. With China’s Babytree.com now surpassing Babycenter.com in all measures as the world’s leading parenting portal, China will for sure witness a wave of web start up passion in the parenting area. Babytree’s Wang believes 2013 will be an explosive growth year for the parenting industry in China, and he thinks those who can truly satisfy the variety of needs of China’s parenting generation will have a competitive edge. Babytree’s CEO concluded by saying, “We have built the world’s leading parenting portal with the past six years of effort. We will maintain this position by better meeting parents’ needs on and offline, and by offering more innovative solutions to moms in China and beyond.”
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