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Last updated on April 20, 2014 at 21:20 EDT

Celebrus Technologies to Exhibit and Present Real-time Personalisation From Online Customer Data and Customer Analytics at Teradata Universe Conference 2013

April 10, 2013

NEWBURY, England, April 10, 2013 /PRNewswire/ –

– Experts from across the world descend on Copenhagen to tackle the latest

developments in Big Data Analytics -

Celebrus Technologies – http://www.celebrus.com provider of tag-free multi-channel
digital big data software, will be exhibiting and presenting at the 2013 Teradata Universe
Conference in April. The event will be held at the Bella Centre, Copenhagen, from 14 – 17
April.

The event boasts a star line-up of experts and spokespeople from internationally
recognised companies, amongst which is Celebrus Technologies, who will share insight on
new trends driving the industry, such as real-time personalisation
[http://www.celebrus.com/solutions/real-time-personalisation ], customer analytics
[http://www.celebrus.com/solutions/customer-analytics ], the use of online customer data
[http://www.celebrus.com/products/online-customer-intelligence-platform/85-online-customer-data ]
and how Big Data Analytics can be used to drive business value.

Katharine Hulls, VP Marketing, Celebrus Technologies will be co-presenting
[http://www.teradataemea.com/universe/partner-solutions-showcase-programme ] a session
within the Partners showcase at 16:00 on Monday 15 April, alongside Mark Swenson,
International Director, Enterprise Data-Driven Solutions, Teradata. The session is
entitled ‘Navigating the Digital Big Data Explosion: All you need is DICE.’

Katharine Hulls, VP of Marketing for Celebrus Technologies, comments, “We are
delighted to be participating at Teradata Universe 2013. The event provides a great
platform to showcase our digital big data technology and demonstrate that through applying
big data tools and techniques to the incredibly rich and granular feed available from
Celebrus, organisations can take their customer analytics and marketing to a whole new
level. We intend to demonstrate the tangible value that the collaboration of our
technology with Teradata is having within the industry.”

The joint session will look at how customers are interacting with brands over numerous
-digital channels including mobile devices, but still expect to be treated as an
individual. In order to achieve this organisations must have access to streaming highly
granular data to personalise web pages and other customer interactions in real-time.
Within the session Hulls and Swensen will demonstrate this process using case studies and
ROI examples of how solutions from Celebrus and Teradata are currently helping the digital
database marketer to meet this challenge.

Mark Swenson, International Director for Teradata, says, “Celebrus’ capabilities are
being integrated with the expanding portfolio of Teradata so that our joint customers can
better capture consumer interactions in real-time in on-line and digital media, and then
analyse those interactions and respond with personalised customer experiences. This allows
organisations to engage with consumers throughout the buying lifecycle. We are seeing
promising results for our joint customers through these data-driven communications.”

Hulls concludes, “The conference will provide us with valuable networking
opportunities enabling us to have in-depth conversations with data and business
professionals about the unique value which individual-level online customer data across
multiple channels can bring to an organisation and how it can drive the likes of real-time
personalisation and next best action marketing.”

ENDS

About Celebrus Technologies

Celebrus Technologies enables organisations to understand their individual customers’
interactions across the digital channels they own, including websites, mobile apps and
social media. Celebrus’ award winning tag-free digital big data software then feeds this
data into a wide variety of big data technologies in real-time. Celebrus’ global blue chip
clients use this highly granular data to power advanced customer analytics and real-time
personalisation and to drive actions that maximise revenue, marketing effectiveness and
brand loyalty. Celebrus partners with world-leading technology companies, including SAS,
Teradata and Microstrategy, to provide integrated solutions that meet critical business
goals. Celebrus also has global reach with their fast and flexible digital data and
real-time personalisation platforms available from resellers across the world.

        For further information, please contact:

        Katharine Hulls
        Celebrus Technologies
        Tel: +44 (0) 1635 230 630
        Fax: +44 (0) 1635 230 435
        Email: katharine.hulls@celebrus.com

        Jenny Williams/ Dave Beesley
        itpr
        Tel: + 44 (0) 1932 578 800
        Fax: + 44 (0) 1932 578 801
        Email: jennyw@itpr.co.uk davidb@itpr.co.uk

SOURCE Celebrus Technologies


Source: PR Newswire