April 12, 2013
Twitter Acquires Music Discovery Service ‘We Are Hunted’
Michael Harper for redOrbit.com — Your Universe Online
Continuing their efforts to become the Internet´s One Stop Shop for all things media, Twitter has purchased music discovery service We Are Hunted.
According to the BBC News, this acquisition occurred last year but has only now been announced. The timing of this announcement along with a well-placed Tweet from US radio and TV personality Ryan Seacrest suggest that Twitter could be releasing a new, standalone music app very soon.
We Are Hunted announced the acquisition yesterday and say they will soon shut the site down and focus entirely on their work with Twitter.
“While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team,” reads the post at wearehunted.com.
“There's no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can't wait to share what we've been working on at Twitter.”
Before being bought by Twitter, We Are Hunted allowed music fans to discover new and upcoming albums by keeping a list of the most discussed and popular music on the Internet. The service also gave recommendations to users based on artists they like or have listened to.
The We Are Hunted announcement blog twice mentions being involved in a new project with Twitter.
Following this announcement, Ryan Seacrest took to his Twitter account and announced to his followers that Twitter´s music app is a real thing and he´s been able to score an early look.
“playing with @twitter's new music app (yes it's real!)...there's a serious dance party happening at idol right now,” wrote @RyanSeacrest yesterday afternoon. Seacrest later tweeted that the app shares some We Are Hunted features, such as displaying top trending artists and “up and coming” artists.
Twitter has also teased this new app and/or service with a place holder page at music.twitter.com. At the time of this writing, the web page only displays the blue Twitter bird icon next to the hashtag #music. There´s also a blue sign in button, but it´s mostly nonfunctional. Twitter users can try to sign in, but after putting in the username and password, the site takes them back to the beginning page.
According to VentureBeat and others, Twitter could roll out this service and app as early as today.
This new service is widely expected to integrate We Are Hunted´s music discovery and recommendation features into Twitter. The hordes of Twitter users could also help feed the music discovery and recommendation algorithms.
We Are Hunted´s founder Stephen Phillips tweeted what is thought to be a test of this service last month. Tweets could be expanded with the new service, allowing extra characters to include artists´ names. These tweets could also support Twitter´s Cards feature, giving users the ability to share portions of the song with their followers. Listeners could also “heart” or like a song and share it with other social sites such as Facebook, Google+ and Pinterest.
All Things D and others note that Twitter could release this app and service this weekend to kick off the music festival Coachella in California.