Mobile Advertising for Apps Gets Targeted
Bunndle launches new service that enables mobile publishers to monetize their apps, and mobile advertisers to get more users
PALO ALTO, Calif., April 17, 2013 /PRNewswire/– Bunndle, the ad network for apps, today announced the launch of targeted mobile app distribution. The two year old company has already been successful with their desktop app distribution service, which provides superior matching of app to user and delivers near 40 percent installation rates. Now, Bunndle has implemented its optimization technology for mobile app publishers and advertisers.
“Our desktop service has grown quickly, to more than 30 million monthly impressions,” said Maxine Manafy, Founder and CEO, Bunndle. “We built our mobile product to be equally as successful. Using our proprietary matching technology, we’re able to provide the best performance for our customers, while ensuring a good end user experience.”
With mobile ad spending expected to reach $12 billion by 2016, app developers need effective ways to grow downloads and users. Bunndle’s network enables them to reach 30 million global users, and to establish direct partnerships with all publishers in the network.
Publishers using Bunndle’s network are seeing monetization three to 10 times higher than other networks. They benefit from Bunndle’s optimization engine, as well as the capability to pick their preferred advertisers. The platform offers easy integration using Bunndle’s SDK, and provides analytics via a real-time dashboard.
Bunndle is the ad network for apps. Our app distribution network enables publishers to monetize their apps and advertisers to get more users. Our optimization engine provides superior matching of app to user, resulting in installation rates nearing 40%. The company, located in Palo Alto, CA, was founded in 2010 and is backed by some of Silicon Valley’s most prominent angel investors.