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Attunity Recognized in CRN’s Inaugural 2013 ‘Big Data 100′

April 22, 2013

The CRN list names the most innovative technology vendors that offer products and services to help businesses manage Big Data

BURLINGTON, Massachusetts, April 22, 2013 /PRNewswire/ –

Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability
software solutions, announced today that it has been named to UBM Tech Channel’s CRN 2013
Big Data 100 list [http://www.crn.com ] within its ‘Data Management’ category. The
inaugural list recognizes technology vendors that offer the most innovative products and
services to help businesses manage Big Data, and covers three categories: business
analytics, data management, and infrastructure and services.

Businesses today are struggling with the rapidly increasing volume, speed, and variety
of information being generated – what’s come to be known as ‘Big Data.’ Recognizing these
challenges, the CRN editorial team developed the ‘Big Data 100′ list to highlight industry
stalwarts that are leveraging their products and services to meet the Big Data challenge,
as well as a wave of startups developing a new generation of products to help businesses
address their Big Data needs.

Attunity’s award-winning software solutions, including data replication, change data
capture (CDC), data connectivity, enterprise file replication (EFR) and
managed-file-transfer (MFT), enable access, sharing and distribution of Big Data, across
heterogeneous enterprise platforms, organizations, and the cloud, with high-performance,
ease of use and quick time to value.

“The 2013 ‘Big Data 100′ list recognizes vendors that have shown a dedication to the
innovation and advancement of today’s Big Data services, and have evolved to meet the
needs of today’s business leaders,” said Kelley Damore, Senior Vice President and
Editorial Director, CRN. “Companies need technologies that not only help them process and
manage all that data, but also offer market insights. The ‘Big Data 100′ vendors set
themselves apart with cutting-edge products and services that provide significant growth
opportunities for solution providers to build their business and effectively compete in
today’s information economy.”

Selected by CRN’s editorial staff, the 2013 ‘Big Data 100′ list is featured in the
April 2013 issue of CRN Magazine and available online at http://www.crn.com.

“We are honored to be recognized by CRN’s industry experts as an innovator in Big
Data,” said Itamar Ankorion, VP, Business Development and Corporate Strategy at Attunity.
“To use Big Data, organizations need to move it. Our focus is to provide high-performance
and easy-to-use data delivery solutions that empower our customers to break through the
data transfer bottleneck. By using Attunity solutions, our customers can enable
mission-critical initiatives, such as Big Data analytics, to achieve competitive
advantage.”

About CRN and UBM Tech Channel
CRN Magazine, part of the UBM Tech Channel and the voice of the channel for more than 20
years, provides news, analysis and perspective for VARS and technology integrators in
print and online formats. UBM Tech Channel, a UBM company, is the premier provider of IT
channel-focused events, media, research, consulting, and sales and marketing services.
With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched
channel expertise to execute integrated solutions for technology executives managing
partner recruitment, enablement and go-to-market strategy in order to accelerate
technology sales. To learn more about UBM Tech Channel, visit us at:

http://www.ubmchannel.com.

About Attunity
Attunity is a leading provider of information availability software solutions that enable
access, sharing and distribution of data across heterogeneous enterprise platforms,
organizations, and the cloud [http://www.attunity.com/solutions/cloud-solutions ]. Our
software solutions include data replication
[http://www.attunity.com/products/attunity-replicate ], change data capture
[http://www.attunity.com/products/attunity-cdc ] (CDC), data connectivity
[http://www.attunity.com/products/attunity-connect/data-connectivity ], enterprise file
replication [http://www.attunity.com/products/attunity-efr-r1-r ] (EFR),
managed-file-transfer [http://www.attunity.com/products/attunity-mft-rmft ] (MFT), and
cloud data delivery [http://www.attunitycloudbeam.com ]. Using Attunity’s software
solutions, our customers enjoy significant business benefits by enabling real-time access
and availability of data and files where and when needed, across the maze of heterogeneous
systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers
for nearly 20 years and has successful deployments at thousands of organizations
worldwide. Attunity provides software directly and indirectly through a number of partners
such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through a network of
local partners. For more information, visit http://www.attunity.com or our In Tune
blog [http://www.attunity.com/blog ] and join our community on Twitter
[http://www.twitter.com/attunity ], Facebook [http://www.facebook.com/attunity ], LinkedIn
[http://linkd.in/attunity ] and YouTube [http://www.youtube.com/attunity ].

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the “safe
harbor” provisions of the Private Securities Litigation Reform Act of 1995 and other
Federal Securities laws. Statements preceded by, followed by, or that otherwise include
the words “believes”, “expects”, “anticipates”, “intends”, “estimates”, “plans”, and
similar expressions or future or conditional verbs such as “will”, “should”, “would”,
“may” and “could” are generally forward-looking in nature and not historical facts.
Because such statements deal with future events, they are subject to various risks and
uncertainties and actual results, expressed or implied by such forward-looking statements,
could differ materially from Attunity’s current expectations. Factors that could cause or
contribute to such differences include, but are not limited to: our reliance on strategic
relationships with our distributors, OEM and VAR partners, including Microsoft, and on our
other significant customers; risks and uncertainties relating to acquisitions, including
costs and difficulties related to integration of acquired businesses; our liquidity
challenges and the need to raise additional capital in the future; timely availability and
customer acceptance of Attunity’s new and existing products, including Attunity Replicate
and Attunity CloudBeam; changes in the competitive landscape, including new competitors or
the impact of competitive pricing and products; a shift in demand for products such as
Attunity’s products; the impact on revenues of economic and political uncertainties and
weaknesses in various regions of the world, including the commencement or escalation of
hostilities or acts of terrorism; and other factors and risks on which Attunity may have
little or no control. This list is intended to identify only certain of the principal
factors that could cause actual results to differ. For a more detailed description of the
risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report
on Form 20-F for the year ended December 31, 2012, which is on file with the Securities
and Exchange Commission (SEC) and the other risk factors discussed from time to time by
Attunity in reports filed with, or furnished to, the SEC. Except as otherwise required by
law, Attunity undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events.

(c) Attunity 2013. All Rights Reserved. Attunity is a registered trademark of Attunity
Inc. All other product and company names herein may be trademarks of their respective
owners.

        Press contact:
        Melissa Kolodziej, Director of Marketing Communications, Attunity
        melissa.kolodziej@attunity.com
        Tel: +1-781-730-4073

SOURCE Attunity (UK) Ltd


Source: PR Newswire