IBM Acquires UrbanCode
April 23, 2013

IBM Aims To Expand DevOps Strategy With UrbanCode Acquisition

redOrbit Staff & Wire Reports - Your Universe Online

IBM announced on Monday that it has acquired software delivery automation company UrbanCode for an undisclosed amount.

The Cleveland, Ohio-based company´s software helps businesses rapidly release and update mobile, social, big data and cloud applications, and complements IBM´s SmartCloud and Mobile First initiatives.

“By combining UrbanCode software with the IBM MobileFirst Worklight technology, businesses can now author and deploy an application for any mobile device in hours, versus a previous multi-day timeline,” IBM said in its announcement, adding that waiting for days or even months is no longer acceptable to clients.

The UrbanCode solution also works with traditional applications including middleware, databases and business intelligence, IBM said.

Although the specific terms of the deal were not disclosed, Urbancode´s 50 employees will now be part of IBM Software´s Rational group, according to IBM Software director of marketing Randy Newell.

IBM said the deal also makes sense since UrbanCode's software is a natural extension of IBM's DevOps strategy, which is aimed at streamlining and accelerating the entire software development and delivery process for clients.

"Companies that master effective software development and delivery in rapidly changing environments such as cloud, mobile and social will have a significant competitive advantage," said Kristof Kloeckner, general manager, IBM Rational Software.

The company cited a recent study by its Institute for Business Value that found nearly 70 percent of companies using software development for competitive advantage surpass their peers in profitability. More than half of the surveyed companies said effective software development is vital to their competitive advantage, although only one-quarter felt they had the tools to make this possible.

“Together UrbanCode and IBM technology will be unmatched in the industry, providing businesses a continuous process for developing, testing, and delivering new and updated software," said UrbanCode chief executive Maciej Zawadzki.

"By removing the bottlenecks that traditionally exist between development teams and production systems, businesses can drive rapid innovation."

IBM said it would continue to support UrbanCode's existing clients and enhance their technology, along with upselling them on its broader portfolio.