Apple Announces 2013 Worldwide Developers Conference
April 24, 2013

Amidst CEO Concerns, Apple Announces 2013 Worldwide Developers Conference

Peter Suciu for — Your Universe Online

Word circulated this week that Apple CEO Tim Cook might soon need to polish up his resume, while Apple stocks fell on news that executives could be looking to replace Cook. Yet even with this news, the show must go on.

In this case, the show is the Worldwide Developers Conference (WWDC), which Apple announced Wednesday would be held June 10-14 at San Francisco´s Moscone West. The five-day conference will draw developers from the world who come to learn about the future of iOS and OS X, and to learn how to create new apps and innovative features.

“We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers,” said Philip Schiller, Apple´s senior vice president of Worldwide Marketing in a statement. “Our developers have had the most prolific and profitable year ever, and we´re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can´t wait to get new versions of iOS and OS X into their hands at WWDC.”

Activities for the WWDC 2013 will reportedly include more than 100 technical sessions presented by Apple engineers. These will focus on a wide range of topics to help with the development, deployment and integration of the latest iOS and OS X technologies.

The conference will feature more than 1,000 Apple engineers supporting more than 100 hands-on labs and events, which will provide developers with code-level assistance, insight into development techniques, and guidance on how to make the most of iOS and OS X technologies. Developers will receive guidance on the latest innovations, features and capabilities of iOS and OS X, and learn how this can be used to enhance an app´s functionality, performance, quality and design.

Apple Design Awards will be presented to recognize iPhone, iPad and Mac apps that demonstrate technical excellence, innovation and outstanding design.

While Apple hasn´t yet announced what the theme will be for this year´s event, Cnet reported this week that Tim Cook spoke broadly about the event during the company´s fiscal second-quarter earnings call. He said the event will feature, “amazing new hardware, software and services.”

Last year´s WWDC was used by Apple as a platform to announce the news about updates to Apple´s MacBook Pro, Mac Pro and MacBook Air lines, while also previewing the iOS 6 update.

The WWDC is also being promoted as a way for attendees to connect with fellow iOS and OS X developers from around the world. Apple boasted that more than 60 countries were represented at last year´s WWDC.

This is a developer conference and is not open to the public, although any confirmed developers can attend. Admission, however, comes with a hefty $1,599 price tag. Tickets are limited to one per person or five per organization.

“To buy a ticket, you must be a member of the iOS Developer Program, iOS Developer Enterprise Program, or the Mac Developer Program as of the announcement of WWDC (5:30 a.m. PDT, April 24, 2013) and at the time of your ticket purchase. Developers between 13 and 17 years of age must have their ticket purchased by their parent or guardian who is an eligible member,” the site noted.