Last updated on April 18, 2014 at 14:49 EDT

Strategy Analytics: Global Mobile Phone Shipments Reach 373 Million Units in Q1 2013

April 26, 2013

BOSTON, April 25, 2013 /PRNewswire/ — According to the latest research from Strategy Analytics, global mobile phone shipments dipped minus 1 percent annually to reach 373 million units in Q1 2013. Samsung was the star performer, capturing a record 29 percent share of all mobile phones shipped worldwide.

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Neil Shah, Senior Analyst at Strategy Analytics, said, “Ongoing macroeconomic challenges in Asia, Europe and North America, relatively tighter operator upgrade policies for 3G phones, and slowing volumes of 2G feature phones were among the key reasons why global mobile phone shipments dipped minus 1 percent annually to reach 372.7 million units in Q1 2013. Fuelled by robust demand for its popular Galaxy portfolio, Samsung was the star performer, shipping 106.6 million mobile phones worldwide and capturing a record 29 percent marketshare to solidify its first-place lead.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global mobile phone shipments fell 25 percent from 82.7 million units in Q1 2012 to 61.9 million in Q1 2013. Weak Symbian smartphone volumes and lackluster feature phone demand caused Nokia’s shrinkage. Nonetheless, Nokia remains the world’s second largest mobile phone vendor by volume, and if it can expand aggressively its fast-growing Lumia and Asha ranges this year, then there is still potential for Nokia’s position to stabilize or recover.”

Woody Oh, Senior Analyst at Strategy Analytics, added, “Apple grew just 7 percent annually and shipped 37.4 million iPhones worldwide in Q1 2013. Apple’s global mobile phone marketshare is approaching a peak. Apple will need to launch new models, or partner with additional major carriers like China Mobile, if it wants to expand significantly beyond its current ceiling of 10 percent global volume share.”

Other findings from the research include:

  • LG held fourth position with 4 percent share of the global mobile phone market. LG has been ramping up its LTE 4G shipments, with popular models from the Optimus range, and this helped LG to grow at an above-average rate of 18 percent annually in the quarter;
  • ZTE delivered 4 percent share of the global mobile phone market in Q1 2013, its lowest level for almost three years. ZTE is experiencing heightened competition in core markets like China and Western Europe from rivals such as Coolpad and Samsung.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q1 2013 [1]

    Global Mobile Phone Shipments (Millions of Units)  Q1 '12        Q1 '13
    ------------------------------------------------   ------        ------

    Samsung                                                    92.5         106.6

    Nokia                                                      82.7          61.9

    Apple                                                      35.1          37.4

    LG                                                         13.7          16.2

    ZTE                                                        19.5          13.0

    Others                                                    134.5         137.6

    Total                                                     378.0         372.7
    =====                                                     =====         =====

    Global Mobile Phone Vendor Market Share %         Q1 '12        Q1 '13
    ----------------------------------------           ------        ------

    Samsung                                                    24.5%         28.6%

    Nokia                                                      21.9%         16.6%

    Apple                                                       9.3%         10.0%

    LG                                                          3.6%          4.3%

    ZTE                                                         5.2%          3.5%

    Others                                                     35.6%         36.9%

    Total                                                     100.0%        100.0%
    =====                                                     =====         =====

    Total Growth Year-over-Year %                              6.1%         -1.4%
    ============================                                ===          ====

[1] Numbers are rounded. Total in the data-table does not include grey phone shipments.

The full report, Global Handset Shipments Reach 373 Million Units in Q1 2013, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/cr7fhmb.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information.

Americas Contact:
Neil Shah / +1 617 614 0727 / NShah@strategyanalytics.com

EMEA Contact:
Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com

Asia Contact:
Woody Oh / +44 1908 423 665 / WOh@strategyanalytics.com

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Neil Mawston

SOURCE Strategy Analytics

Source: PR Newswire