Eureka Mobile Advertising Launches the World’s First Mobile Phone Utility to Monetize the Idle Screen
Successfully piloted in India in partnership with one of India’s top telecom operators, Eureka plans to expand to 2 more markets by 2014
SAN FRANCISCO, April 29, 2013 /PRNewswire/ –
Eureka Mobile Advertising, a start-up, founded by technology veterans, Rahul Jayawant
and Yogesh Sholapurkar, has launched the world’s first mobile phone utility that monetizes
the idle screen to deliver exciting and relevant content to target subscribers. Eureka is
currently available on the Google Play Store (Android), and will soon be made available on
other platforms. By utilizing the idle screen space of the mobile phone, Eureka provides a
unique opportunity for brands to engage with customers.
Built on the back of proprietary technology, Eureka works in partnership with telecom
operators and brands. For subscribers that opt to download and continue using Eureka, the
service offers a share of the advertiser revenue on a continued basis, along with cool
deals, interesting content and relevant adverts. For brands, Eureka offers better ROI,
greater transparency and insights.
Mr. Rahul S Jayawant, Founder and CEO, Eureka Mobile Advertising, says, “With the kind
of power that the mobile phone wields, it has become the single most important tool for
marketers. With our pilot launch completed in India over the last 8 weeks, we have seen
overwhelming enthusiasm for our service from subscribers and CMOs. Over the next year, we
aim to be present in multiple markets across the world. We see immense potential in this
technology, and are excited about the opportunities that it presents.”
According to Berg Insight, a telecom research firm, the global market for mobile ads
is likely to grow at about 37% every year to $22 billion in 2016, from the $3.4 billion in
2010 which in turn will increase the share of mobile marketing from 3.8% to 15.2%. Eureka
utilizes the idle screen, and therefore, guarantees eyeballs to brands vying for customer
attention. On the other hand, by allowing customers to opt in for the services, Eureka is
non-intrusive, relevant and useful.
Headquartered in the UK, Eureka has offices in London and Mumbai.
About Eureka Mobile Advertising
Eureka Mobile Advertising is the world’s first mobile phone utility that monetizes the
idle screen to deliver relevant content to the target subscribers. A start-up
headquartered in UK, Eureka works with brands, consumers and telecom operators
Contact: Kevin Cunnington +447950345678 firstname.lastname@example.org email@example.com
SOURCE Eureka Mobile Advertising