New Search Engine Gives Parents and Employers More Control
LONDON, April 30, 2013 /PRNewswire/ –
A new search engine, Ortigra, has been launched into beta phase. Ortigra’s main aim is
to give parents, educational establishments and employers more control over the results
returned by internet searches; a more personalised service when searching the internet and
increased privacy for users.
The internet is now seen as an essential part of everyday life with children becoming
familiar with computers and how to search the internet at an increasingly early age. This
poses many risks, including the accessibility of inappropriate content and websites, a
suitable solution to limit this access has yet to be made available; until now.
There is also an increasingly high loss of workforce productivity for employers in the
public and private sectors due to employees using the internet for personal rather than
work related activity. It has been suggested that over GBP12 billion is lost in the UK and
$800 billion in the US annually through employees spending their work time surfing the
internet for personal reasons. Ortigra is designed to help combat this.
Ortigra works by allowing users to select keywords which are then applied to all
future searches made on that machine or network. Any searches made that contain that
particular keyword are filtered from results Parents can use this to filter out
inappropriate content based on personal preference, parenting style or religion. Teachers
and employers can filter out social media platforms, career websites and more.
Marcel Gashi, Founder of Ortigra, commented, “Today’s search engines are very
effective but I noticed that improvements could be made. Everyone will have seen media
coverage on the danger of children and teenagers having access to adult content; current
levels of parental control are inadequate. With Ortigra the controls are built into the
search engine itself so parents, teachers and employers can control the content returned
on a single computer or an entire network. The parameters set can be as detailed as
required. We are also working in developing our browser which will allow for filtering not
of just keywords but also websites. Which in turn meaning no matter which search engine
one uses the filtering protocol will apply; I am very excited about getting the Beta
As if all that that wasn’t enough Marcel has introduced a charitable element. Working
with UK charity Save the Children, Marcel wants to help the very demographic that the
search engine is there to protect. Every time 100,000 searches are completed through
Ortigra the organisation sponsors a child in the third world for up to 5 years. 20.000
children die every day due to poverty and as Ortigra grows its’ user base they aim to make
a huge difference to many disadvantaged children’s lives.
Ortigra is expected to be well received by parents, educational establishments; public
and private sector organisations worldwide.
SOURCE Ortigra Search