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Magic xpi Integration Platform Chosen by Godrej Properties, One of India’s Top Real Estate Developers, to Connect Its Salesforce.com and SAP Systems

May 1, 2013

Magic Enables Godrej Properties to Operate More Efficiently

OR YEHUDA, Israel, May 1, 2013 /PRNewswire/ –

Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Godrej Properties [http://www.godrejproperties.com ], one of India’s top real
estate developers, currently developing residential, commercial and township projects
spread across 82 million square feet in 12 cities, has implemented Magic xpi
[http://www.magicsoftware.com/en/products/?catID=41&pageID=66 ] Integration Platform as
its back-end integration engine for connecting its Salesforce.com
[http://www.magicsoftware.com/salesforce-integration ] and SAP R/3
[http://www.magicsoftware.com/sap-r3-integration ] systems.

The Magic xpi integration enables Godrej Properties [http://www.godrejproperties.com ]
to automate many processes regarding its customers, sales, pricing, inventory, materials
and billing, and maintain up-to-date data in both Salesforce.com and SAP R/3. By
integrating data that was previously locked in separate silos, enterprises, such as Godrej
Properties, enjoy increased synergies and efficiencies, including: a more complete view of
their customers, real-time up-to-date data, automation of mundane tasks, fewer human
errors, improved customer service, and increased customer and employee satisfaction.
Magic’s enterprise-grade platform and certified connectors to the most popular business
systems assure accurate, secure, scalable and high performance applications.

“Magic empowers its customers by enabling them to reliably integrate their
applications with a host of internationally renowned enterprise systems with minimum
effort. This is crucial for organizations, like Godrej Properties, where maximizing value
and employing the best tools to make informed business decisions are of vital importance,”
said Ran Lewinski, GM – Distribution of Magic Software Enterprises Ltd. “Magic xpi
Integration Platform recently received the India CIO Choice 2013 honor for Enterprise
Application Integration Software. This project is another piece of evidence showing the
growing adoption of Magic technology among Indian enterprises.”

“Using Magic’s technology [http://www.magicsoftware.com/technology ], we were able to
rapidly process transactions, while significantly reducing the risks and costs usually
associated with such integration projects,” said Shailesh Joshi, CIO of Godrej Properties.
“This project enables our users to maximize the benefits of Salesforce.com
[http://www.salesforce.com ] and have all our updated customer data in SAP at any given
point in time.”

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the
globe with smarter technology that provides a multichannel user experience of enterprise
logic and data.

For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic’s most recent annual
report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

        Press Contact:
        Tania Amar | VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd


Source: PR Newswire