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Last updated on April 25, 2014 at 1:22 EDT

New Signs with Eyes by MySecuritySign.com: Proven to Improve Compliance

May 1, 2013

Signs that feature eyes compel people to follow the rules

NEW YORK, May 1, 2013 /PRNewswire/ — What does it take to make a passerby obey a sign? Simply add an image of eyes. Studies have shown that one in three people are more likely to clean an area if a no litter sign has an image of eyes on it, as opposed to an image of flowers. MySecuritySign.com has launched a new line of signs that feature eyes to help improve compliance in a variety of areas: surveillance, no dumping, no littering, keep off the grass, and custom.

People respond more strongly to images that make them feel watched and monitored. One study tested this theory by posting a No Littering sign with a pair of eyes at a Newcastle University cafeteria in 2011; the addition of this sign reduced the amount of littering by half. In another Newcastle study, a picture of eyes above an “honesty box,” used to collect payments for milk in a coffee room, resulted in an increase in contributions. Scientists deduced that the new cooperative behavior wasn’t based on the signs’ text verbal cues, but the image of eyes themselves. Interestingly, more people followed directions when there were fewer people in the cafeteria as opposed to more, meaning the eye drawings were motivational forces on their own.

The new vibrant and durable signs feature a pair of eyes above security slogans. The messages feature straightforward security messages, such a “No Trespassing,” “We Are Watching You,” and “You Are Under Surveillance.” The signs are made of sturdy aluminum. Custom templates are available for quick personalization.

Alex Roitman, Outreach Manager for MySecuritySign, designed the signs. “We took care in creating eye images that were non-threatening but still distinct. If people feel watched, they are more conscious of their actions.”

To view the signs, visit http://www.mysecuritysign.com/eyes-on-signs

Notes to editors:

1. The following sources were consulted for research:

http://www.staff.ncl.ac.uk/daniel.nettle/ernestjonesnettlebateson.pdf

http://www.bbc.com/future/story/20120525-keeping-eyes-on-litter

About MySecuritySign

MySecuritySign provides over 5,000 different security signs to protect any home or property. Whether for video surveillance, no trespassing, or customizable options, the signs will last for decades through wear, weather and abrasion. Find direct-from-factory items 50% cheaper than any competitor.

About SmartSign

SmartSign is one of America’s fastest growing e-commerce companies and parent of MySecuritySign, MyParkingSign, and more than 50 other sites. The company manufactures and distributes a wide range of signs, tags, mats, and labels. By positioning “signs as solutions,” SmartSign has taken a novel approach to ordering signs. Through highly targeted, content-rich, and authoritative retail sites, the company provides specific solutions to specific problems, such as disposing of litter.

SOURCE MySecuritySign


Source: PR Newswire

Topics: Signage, Hyperlink