2013 Retailer Data Reveals Growing Gap Between Mobile Solutions
PITTSBURGH, May 2, 2013 /PRNewswire/ — New data from Internet Retailer reveals that, for the second year in a row, Branding Brand powers more Top 500 retailers than any other mobile commerce vendor. According to top500guide.com, three times as many retailers use the company’s platform, as compared to the second-place provider.
While other vendors experienced year-over-year decreases in client count, Branding Brand added eight Top 500 retailers to its portfolio. Since the time of data collection, seven additional Top 500 clients have engaged Branding Brand as their mobile commerce vendor.
“Last year, we were proud to become the top mobile commerce company,” said Chris Mason, Branding Brand co-founder and CEO. “This year was about maintaining that honor and growing the lead.
“Even though 53 percent of Top 500 retailers run e-commerce internally, only 15 percent have taken m-commerce in house,” said Mason. “Especially when it comes to mobile, we’re seeing that retailers want not just a provider, but a partner.”
ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 150 leading retailers, including Ace Hardware, American Eagle Outfitters, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children’s Place, Costco, Crate & Barrel, Dick’s Sporting Goods, Dollar General, Drugstore.com, Eastern Mountain Sports, Hot Topic, Jo-Ann, Kate Spade, Nasty Gal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry. For more information, visit www.brandingbrand.com or @brandingbrand.
SOURCE Branding Brand