Mindshapes Unveils New Mobile Story Adventure App “My Story World”

May 2, 2013

Features iconic children´s characters and developmentally beneficial play and learn experiences

London, United Kingdom (PRWEB) May 02, 2013

Mindshapes, the award-winning creator of fun educational mobile apps for kids, today announced the release of “My Story World” for iPad. “My Story World” offers an enhanced story adventure experience where kids between 3 and 7 will discover stories filled with characters they know and love, with educational content specifically designed to reinforce their comprehension, critical thinking and social emotional skills.

The app contains story adventures featuring Sid the Science Kid, Winnie the Witch, Elmer the Elephant and other family favourites from TV, books and film. Each story features two key modes, “Read to Me” and “Play and Learn”.

“Play and Learn” mode is a fun way to engage children in the story, designed to reinforce their higher order thinking and social/emotional skills, by them participating in embedded learning moments. The stories in “My Story World” provide a jumping off point into creative activities that stimulate their imaginations. For example, at the end of an Elmer story a child would complete a series of drawing tasks based on that story.

The sophistication of the learning and creative activities grows with the child´s use of “My Story World”. The user interface and rewards systems within “My Story World” are simple, easy, and intuitive to use, making this an experience for kids to enjoy either on their own or with a parent or sibling.

“My Story World” is Mindshapes´ follow-up to its award-winning “Magic Town” platform. It has been developed based on consumer feedback and insights, key learning in the market, and in partnership with world-leading play scientists and interactive education product experts.

“My Story World has at its core, the needs and wishes of kids and families, while also embedding the most compelling fun learning journeys based on solid principles, and the best features and functionality this medium has to offer,” said Co-CEO Nina Pustilnik. Co-CEO Chris Michaels agreed, and added: “We aim to delight children, have them learn along the way, and provide great value to both families and our trusted media partners and publishers across the globe”.

My Story World is available for iPad and is free on the App Store. The app can be downloaded here: http://mindshap.es/mystoryworld


Mindshapes is an award-winning creator of fun mobile learning applications for kids. Mindshapes creates enhanced storybook experiences for kids, which feature educational learn and play activities, and a reward system. Mindshapes apps aim to delight, engage and educate kids, while allowing them to engage with their favorite characters from the worlds of illustrated books, TV and film. The company was founded by veterans of the gaming, entertainment, publishing and mobile industries, and has offices in London, Los Angeles and San Francisco.

Mindshapes apps are used by over 400,000 families per month, and the company has released several award-winning kids’ apps for iPhone, iPad and iPod Touch. For more information, visit http://mindshapes.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/5/prweb10693957.htm

Source: prweb

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