May 7, 2013
Adobe Trashes Physical Software And Moves Photoshop To The Cloud
Michael Harper for redOrbit.com — Your Universe Online
The maker of popular professional software Photoshop and Illustrator announced yesterday that they´ll no longer be selling physical copies of these applications and are moving to the cloud.
Adobe is leaning into their Creative Cloud service which was launched last year and will begin offering their software in a subscription model. By moving to this new delivery system, users will be able to update their software online and make use of other online and social tools. Adobe could also see a steadier stream of revenue instead of the seasonal spikes which accompany new product releases.
Those applications packaged in Adobe´s Creative Suite will be making the switch beginning June 17 and will be available for download from Adobe´s website. Professionals will have access to each of these applications after paying a $49.99 monthly subscription. As an added bonus, these users will no longer have to choose between several different collections and packages of software. Once the subscription is paid, the entire library will be opened to them.
Customers not wanting to pay $49.99 a month to use Adobe´s applications will still have the option to buy a perpetual license from Adobe for Acrobat, Lightroom, Photoshop Elements and Premiere Elements, according to AllThingsD. Acrobat and Lightroom will also be bundled in the Creative Cloud subscription.
Adobe launched Creative Cloud last April, offering their customers the latest updates as soon as they´re released. For example, when Creative Cloud was announced, Adobe also announced new tools to help users publish websites and mobile apps, each of which were included with the monthly subscription. Users are also able to keep their projects in sync as they move from desktop to laptop and vice versa. Similarly, creative teams are able to share and collaborate with one another and borrow from one pool of data. Adobe claims some 500,000 customers have made the switch to Creative Cloud since it was first launched last year.
The newest version of Creative Cloud will also bring the Behance creative pro social network to customers, allowing them to share their latest creations and create online portfolios of their work.
In an interview with ABC News, Adobe's senior marketing director Scott Morris said moving to the cloud will not just help users, it will also lessen some of the strain on the engineers who develop the software. Previously, these Adobe engineers would release new versions of the software every 18 to 24-months. Now, the same engineers are freed from this release schedule and can work on updates and improvements as they come.
Adobe is leading the pack along with Microsoft in moving their most popular offerings to the cloud and shifting away from perpetual licenses. Morris admitted that this transition could be a big change for the users, but says users so far enjoy using Creative Cloud.
"One of the things that make us confident with this change is that customers who are moving to Creative Cloud are loving it," said Morris in his interview.
In another change, Adobe says they´ll no longer be numbering each iteration of their Creative Suite software. Rather than release CS 7, they´ll tag every application offered in the cloud with “CC,” for Creative Cloud. Therefore, the new subscription package will include Dreamweaver CC, Illustrator CC, InDesign CC, Photoshop CC, and Premiere Pro CC.
"The creative process is evolving really, really rapidly. And as the world becomes more connected and more mobile, creative pros are really challenged by how to piece all these things together,” said Morris in a press briefing, according to PCMag.
Existing Creative Suite customers will be offered a 40 percent discount on their first year of a Creative Cloud subscription. Adobe will also offer subscriptions to single applications, such as Photoshop, for $20 a month.