YouTube Trends Map Shows Video Popularity, Demographics
May 7, 2013

YouTube Trends Map Shows Video Popularity, Demographics

Michael Harper for — Your Universe Online

In case you´ve forgotten, Google likes to keep tabs on everything you watch or do while online. They´ll even remind you of this fact from time to time, compiling some sort of chart or grid based on the data you´ve so kindly handed over. Google´s YouTube today released a new tool that breaks down which demographic in which area is watching which video. Though these things are prone to change and change quickly, at the time of this writing it seems most Americans are fans of country music and True Blood.

The Trends Map can display the top shared and viewed videos by age, gender and location. For instance, it seems a video of one water polo team member pushing another into the pool seems to have swept the entire nation, even though it was posted on the first of May. Other pockets of the nation, such as Austin, TX or Madison, WI are more prone to watch a video about a new technology which can display two ads at once; one for adults of a normal size and another for shorter children.

“The Trends Map is the result of all the great feedback you´ve given us from the Trends Dashboard, as we keep working to help you find great videos and channels on YouTube,” reads an introductory blog post about this new video map. Google says the map is only available in the US at the moment, but have asked fans to stay tuned for “updates.”

Though the map does provide users with plenty of gender and location specific information, YouTube claims they cannot display this information for videos that are less than 48 hours old.

In terms of shared videos, it seems America is quite keen on a video of Alan Jackson performing “He Stopped Loving Her Today” at George Jones´ funeral. A video for a new Blake Shelton song featuring the lyrics “chew tobacco chew tobacco chew tobacco spit” is also popular among all YouTube users at the moment. A trailer for season six of True Blood is also scoring quite high, as well as an instructional video about ten things not to say to a guy and a video for the newest Queens of the Stone Age song.

Young boys (13-17) it seems are hooked on sharing a video entitled “Mom Drives the 900hp 3DxEvo,” featuring a middle aged woman, we presume someone´s mother, driving a souped-up coupe. There´s a clip from popular show Family Guy that also appears on this and other lists. Interestingly, young boys in Twin Falls, Idaho are sharing a Glenn Beck video detailing his latest conspiracy theory. This video is also listed as the highest shared video across all ages and genders in Twin Falls.

Looking at the extreme opposite end of the spectrum, women aged 65 and older do share three videos in common with these young boys.

Women aged 65 and older all across America are also enamored with the Blake Shelton video, the True Blood season six trailer, and the top ten list video of things you should never say to a guy. Older women are also busy sharing a video of the recent explosion in West, Texas as well as a video of a photo shoot for Wilson Tennis.

Looking to the mid-range of both genders, the True Blood trailer and Mom drives video earn top honors in watchers aged 25-34.