Last updated on April 18, 2014 at 17:24 EDT

“Market Directions Identifies how a Shocked Nation Followed the Boston Marathon Bombings”

May 8, 2013

Conducts online survey.

BOSTON, May 8, 2013 /PRNewswire-iReach/ — Market Directions announced today that it is conducting a study about people’s reactions to the Boston Marathon bombings. Market Directions is a Boston based market research firm that has been collecting data about people and places for over 20 years and whose family was close to the incidents of April 15, 2013.

“There are heroic and tragic stories that have been and will continue to be told about the people affected by the Boston Marathon bombings, but no one is collecting information about the bystanders— the people who watched from the sidelines, from their homes and through social media” says Mary Malaszek, author of the study and Principal of Market Directions.

The study is in the form of an on-line survey located on Market Directions website at http://www.marketdirectionsmr.com/market-directions. The survey asks questions about how a respondent heard about the bombings, how they followed the investigation, and the tools they used to stay informed. Additionally, the study delves into how people felt and if they were afraid for their and their family’s personal safety.

Preliminary results indicate that 100 percent of the respondents kept up with the investigation the week of April 15(th,) watching television but believing the networks could have done a better job reporting. When residents of Massachusetts were asked about public officials communications to their citizens, the majority were at least “somewhat satisfied” with their reports.

Additionally, when asked about individual concern for safety a majority stated they were very concerned from Monday afternoon, April 15(th) through the evening of Friday April 19(th). However, by Saturday people’s concerns were the same as before the Marathon Bombings.

The entire study results and report will be available for anyone to download from Market Directions website sometime in June. Market Directions made a donation to the One Fund on behalf of those who respond to the survey. The online survey is hosted on the website and is still available to anyone who wishes to participate at: http://survey.marketdirectionsmr.com/s3/Boston

Headquartered in Boston, MA, Market Directions is a leading consultancy and Market Research firm specializing in providing insights to clients for strategic marketing and business decisions.

For more information, call Mary Malaszek at 617 323-1862, write her at mary@mktdirections.com or go to www.marketdirectionsmr.com.


Media Contact:

Mary Malaszek Market Directions, 617-323-1862, mary@mktdirections.com

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SOURCE Market Directions

Source: PR Newswire