New Market Research Reports on India by Netscribes Available with Market Reports Online
DALLAS, May 9, 2013 /PRNewswire-iReach/ — MarketReportsOnline.com announces addition of new market research reports on multiple industries in India by Netscribes. These market reports on India cover information, data and analysis for industries as diverse as pharmacy retail, snacks, mobile accessories, franchise and SMBG in the country.
This report elaborates the changing role of pharmacy outlets and the gradual progression it is seeing towards building an organized format. The market is sustainable and is projected towards significant growth due to the already existing varied disease profile as well as the emerging new diseases and the growing population size being affected by such diseases. The pharmacy retail industry in India is operates majorly in the unorganized format and is currently having approximately 12 major players operating in organized format. However, most organized players are operative regionally and are far from having a pan India presence. A variety of value added services are being incorporated by the organized players to attract a larger market share and initiatives are being taken to engage customers in brand loyalty.
The report provides a snapshot of the Indian snack industry which has witnessed several changes since 1995. In the initial years, the market was dominated by two players – traditional snacks player Haldiram and ‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market in the last few years and are giving tough competition to the big players. The snacks market is classified into two broad segments – Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks. There are certain factors that predominantly work towards enabling the sector to grow in the likes of higher disposable income that aids in greater spending power by consumers, rapid urbanization which leads to busy lifestyle and subsequent inclination of consumers toward packaged food products and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand.
Both domestic and foreign mobile accessory companies face tough competition from unbranded products, especially ones imported from China. Due to large number mobile accessory manufacturers in China, huge amount of Chinese products are easily available in the grey markets and local stores. The Government of India, however, has announced incentives and has number of proposals to boost domestic manufacturing of IT and telecom equipments including mobile accessories. In 2012, the Union Cabinet approved INR 100 bn as financial support for the development of electronic manufacturing clusters while recently, additional INR 100 bn was approved to promote large scale manufacturing in India. This presents the best time for mobile accessory companies to establish manufacturing units in India. Although unbranded grey market products are dominating at present, with competitive pricing and availability, majority of the market can potentially belong to branded mobile accessories.
The Indian franchise market is particularly poised to grow exponentially with the recent Government mandate barring foreign majors undertaking a direct entry which compels them to establish their venture through franchising. Greater demand for goods has translated into generation of greater demand for franchises which is presently growing at an impressive rate of 30% annually. Based on different strategies adopted by franchisors in high probability, unit franchising emerges as the option with the highest takers. Though this route is a known concept for almost all sectors, food and beverage and education constitute the lion’s share among all the sectors or markets adopting this route.
In the introduction section of this report, market size of point of care testing for both global and Indian market has been provided. The next slide provides the segmentation of the point of care market in India. In the market overview section market size and growth rate of SMBG in value terms has been provided. Further an overview of the harmful aspects of diabetes and promotion adopted by companies has been described. Factors affecting the use of SMBG and working principle of SMBG has been tabulated. In the next slide the distribution channel of SMBG has been highlighted (both traditional and modern) along with indicative pricing. Drivers include a large number of diabetic patients in India and a steady growth in their numbers in days to come. So it provides a market to grow for the manufacturers. Also rise in obese people has also provided a lucrative market to SMBG manufacturers. Demand for SMBG equipments are also in rise as people have become more health conscious. They have become aware of the danger diabetes poses. The challenges of SMBG market include not being able to buy SMBG for a large number of people who continue to suffer from diabetes.
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