Holographic 3D Smartphone Reportedly In The Works For Amazon
May 10, 2013

Amazon Developing Smartphone With Holographic 3-D Display

redOrbit Staff & Wire Reports - Your Universe Online

Amazon is developing a new smartphone with a glasses-free holographic 3-D display as it moves to grow its hardware offerings beyond the current portfolio of Kindle devices, the Wall Street Journal reported on Thursday, citing unnamed sources familiar with the online retailer´s plans.

“Using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles, [sources] said. Users may be able to navigate through content using just their eyes, two of the people said,” said The Journal in describing the new device.

Amazon´s plans reportedly include the development of two separate smartphones: a high-end version with a glasses-free 3D screen, and second model about which details were not included in the report but are believed to be more of a traditional design with mass-market appeal.

The Seattle e-commerce giant is also working on an audio-only streaming device to broaden its reach beyond its line of Kindle Fire tablet computers, The Journal said.

All of the new devices are under development at Amazon's Lab126 facility in Cupertino, California, where they are known as Project A, B, C and D, or collectively the Alphabet Projects.

Rumors that Amazon may be working on a smartphone have been circulating for some time as the company has moved deeper into hardware manufacturing in recent years.

The company is reportedly aiming to release some of the new devices in the coming months, although some or all might never see the light of day due to performance and financial issues, The Journal said.

Amazon declined to comment about the report, saying it does not comment on rumors and speculation.