Acquity Group Develops Gigya’s Social Commerce Cartridge to Create Dynamic Social Shopping Experiences
Acquity Group partners with Gigya to simplify social integration with a ready-made Gigya widget for hybris’ Commerce Suite.
CHICAGO, May 13, 2013 /PRNewswire/ — Acquity Group (NYSE MKT: AQ), a leading global Brand eCommerce® and digital marketing company, announced today a partnership with Gigya, the leading provider of social infrastructure for business, to launch a cartridge that helps companies create immersive, dynamic social shopping experiences on the hybris Commerce Suite. The Gigya cartridge makes it easy for companies to incorporate Social Login and Social Plugins into their eCommerce websites without complicated, back-end coding or technical integrations, allowing for faster go-to-market launches and measurable results.
“Acquity Group has a proven track record of building innovative and engaging web properties for its clients,” said Patrick Salyer, CEO at Gigya. “Through our partnership, the world’s largest eCommerce merchants, retailers and developers can integrate Gigya’s full suite of social infrastructure technology to enable a more personalized, social shopping experience, ultimately increasing cart-to-conversions.”
The Gigya cartridge offers seven distinctive social add-ons designed to keep customers engaged and increase registration rates and shopping cart conversions, including Social Login, Share Bar, Reactions, Ratings & Reviews, Activity Feed, Gamification and Social Analytics.
“Gigya is at the forefront of social commerce technology and analytics,” said Scott Webb, Client Partner at Acquity Group. “Social is becoming a more significant and meaningful component of the online shopping experience. The cartridge we built with Gigya makes it easy for brands, merchants and developers using the hybris Commerce Suite to effortlessly integrate Gigya’s comprehensive social infrastructure technology into their eCommerce experience.”
Developed by Acquity Group, Gigya’s hybris Integration Cartridge provides ready-to-use plugins available on hybris Extend, an open-source, online integration marketplace that gives customers access to applications, extensions and network services developed by hybris partners. Acquity Group was recently named North American hybris partner of the year in 2012 for the second consecutive year.
“Gigya’s cartridge enhances the value of the hybris Extend marketplace by making social integration easier and faster for brands,” said Patrick Finn, Vice President of Channels at hybris. “With partners like Acquity Group, we provide a strong OmniCommerce platform to better meet the needs of brands and consumers.”
For more information about Gigya’s hybris Integration Cartridge, visit www.hybris.com/hybris-extend/gigya.
About Acquity Group
Acquity Group is a leading global Brand eCommerce® and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create unique brand experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, American Express, General Motors, Grainger, and Tommy Bahama through offices in North America. To define a unique perspective for your business, contact Acquity Group at www.acquitygroup.com.
Gigya provides websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses.
Gigya equips businesses like ABC, Pepsi, and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login and Registration-as-a-Service, increases traffic and time spent on-site via Social Plugins and Gamification, strengthens customer relationships through SocialPrivacy(TM) Certification, and transforms marketing by leveraging permission-based social identity data.
Gigya works with more than 650 enterprises and touches more than one billion users per month. Our platform extracts the real value from social networks, empowering online businesses to attract, engage, and understand users like never before. For more information visit www.gigya.com.
SOURCE Acquity Group Ltd.