Last updated on April 17, 2014 at 12:55 EDT

McAfee Study Reveals Average Canadian Internet User Owns More Than $32,000 in Digital Assets

May 14, 2013

Despite the high financial value, almost one in five Canadians lack
protection on their Internet-connected devices

MISSISSAUGA, ON, May 14, 2013 /CNW/ – McAfee today released the results
of a global survey designed to study consumers’ online surfing habits
and assess their attitudes towards Web security and data protection.
The McAfee Digital Assets Survey revealed that Canadian consumers value
their digital assets at more than $32,000. Globally, Internet users
place an average value of $35,000 on these assets. Despite this, almost
one in five (17 per cent) of Canadian users, and 14 per cent of global
users, do not have comprehensive security software on all of their
digital devices.

Research firm MSI International surveyed more than 7,000 Internet users
in 12 countries about their online behaviours and security practices,
and found that on average, global respondents stored 3,379 digital
files on at least one digital device. Fifty-five (55) per cent of those
files were considered impossible to restore if lost and not backed up

“Total online security starts with the user,” said Brenda Moretto,
Manager of Canadian Consumer Sales at McAfee. “Most of our personal and
professional lives reside online, and with so much at stake, we cannot
allow cybercriminals easy access to our personal information and online
identities. Take advantage of the powerful security software that’s
readily available to you, and protect yourself and your loved ones.”

While 77 per cent of Canadian consumers listed identity theft, financial
theft and fraud as their top security concerns, cost and perceived lack
of need were the top two reasons cited for not using security
protection on all of their devices. Thirty-four (34) per cent of
Canadians believe they don’t need it, and 39 per cent think it’s too

In Canada, users stored an average of 2,584 digital files on at least
one digital device. Fifty-one (51) per cent of those assets were
considered impossible to retrieve if lost and not backed up properly.
These assets include entertainment files, personal memories, personal
communications, personal records, career information, and hobbies and
creative projects.

McAfee LiveSafe service is the first unlimited cross-device security
service to use facial and voice recognition technology to protect
users’ digital lives. It offers McAfee Anti-Theft, which utilizes Intel
Anti-Theft Technology to protect consumers’ personal information in the
event that their PCs are lost or stolen, Intel Identity Protection, a
tamper-resistant hardware authentication mechanism, and facial and
voice recognition software. It features a cloud-based “safety deposit
box” for users to store sensitive documents and records, simplified
password management for safe username and password storage, and also
provides McAfee customer support.

McAfee LiveSafe service will be available beginning in July 2013 at
select retailers for $19.99 CDN for a 12-month subscription when
purchased with a selected new PC or tablet, and $79.99 CDN for a
12-month subscription for consumers’ existing PCs and tablets. McAfee
LiveSafe will come pre-installed on Ultrabook devices and PCs from Dell
starting on June 9, 2013. For more information on McAfee LiveSafe
service, please visit www.mcafee.com/ca/livesafe.

Additional Resources

        --  Infographic: Digital Assets Survey 2013


        --  Infographic: Password Safety


        --  Press release: McAfee Mobile Study Documents Sophistication and
            Ubiquity of Risky Apps, February 2013


        --  Infographic: Canadian Online/Mobile Surfing Habits and
            Concerns, October 2012


About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC),
empowers businesses, the public sector and home users to safely
experience the benefits of the Internet. The company delivers proactive
and proven security solutions and services for systems, networks, and
mobile devices around the world. With its Security Connected strategy,
innovative approach to hardware-enhanced security, and unique Global
Threat Intelligence network, McAfee is relentlessly focused on keeping
its customers safe. http://www.mcafee.com.

McAfee Canada is headquartered in Markham, Ontario, with regional
offices across Canada. The company’s Consumer Software Research and
Development facility is based in Waterloo, Ontario.

Note: McAfee is a registered trademark of McAfee, Inc. in the United
States and other countries. Other names and brands may be claimed as
the property of others.

McAfee Canada maintains a website called “The State of Consumer and
Enterprise Security in Canada” (http://mcaf.ee/canadastats) in order to provide a one-stop shop for writers looking for
information on a variety of trends and issues affecting and shaping the
Canadian security landscape. Feel free to check out the McAfee Canada
resource site for security information, statistics, story ideas, and
access to published McAfee surveys and studies.

SOURCE McAfee, Inc.

Image with caption: “Canadian Internet users value their digital assets at more than $32,000. With all that’s at stake, it’s never been more important to protect all of your devices, your data, and your identity. (CNW Group/McAfee, Inc.)”. Image available at: http://photos.newswire.ca/images/download/20130514_C6599_PHOTO_EN_26667.jpg

Source: PR Newswire