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Business Smart(TM) Series Color Inkjet All-In-Ones From Brother(TM) Wins Design Award, Expands To Offer More Options For Small Business Owners

May 14, 2013

New Ground-breaking, Business Smart(TM) Series Now Includes Budget-friendly Entry Model and Higher Print Volume Model with Automatic Single-Pass Duplex Capability

BRIDGEWATER, N.J., May 14, 2013 /PRNewswire/ — Brother International Corporation, a leader in small business technology, today announced the expansion of its Business Smart(TM) Series color inkjet all-in-ones to offer more choices to small businesses who desire a sleek, compact design without compromising on speed, reliability or low printing costs.

On the heels of its flagship model MFC-J4510DW winning a 2013 iF Gold Award for Product Design^ — for its innovative design that includes new landscape print technology and an intuitive user interface — Brother is expanding its Business Smart(TM) Series. The line now includes five models (MFC-J4310DW, MFC-J4410DW, MFC-J4510DW, MFC-J4610DW and MFC-J4710DW), ensuring small businesses and offices can find a Business Smart(TM) Series inkjet all-in-one to match their business needs and budgets.

The entry model (MFC-J4310DW) offers the same suite of features the series is known for, such as its innovative design for a smallest in-class footprint(1), fast print speeds, low cost printing, up to 11″x17″ printing, and duplex printing capabilities, making it perfect for a small office/home office with lower print volumes, an occasional need for scanning, copying and faxing and limited desk space. For businesses with a higher print volume and a need for advanced productivity, the MFC-J4710DW introduces features that help increase operational efficiencies in day-to-day business, including a 400-sheet paper capacity(7) for higher volume printing as well as single-pass, duplex (two-sided) scanning/copying capabilities.(5) The entire series features wireless networking and mobile device printing capabilities(6) to easily connect and print from virtually any computer, laptop or mobile device. Additionally, all models in the Business Smart(TM) series feature an easy-to-use TouchScreen display at either 1.8″ (MFC-J4310DW, MFC-J4410DW, MFC-J4610DW) or 3.7″ (MFC-J4510DW, MFC-J4710DW) for intuitive control and clear display for all commands, as well as a TouchPanel that only shows the keys you need.

“We are pleased to expand our offering of the award-winning Business Smart(TM) Series to give small businesses even more options in selecting an easy-to-use color inkjet all-in-one,” said Marie Le, Brother Director of Marketing for color inkjet products. “At the same time, every model features the series’ Landscape Print Technology, allowing for a 35% smaller footprint than competing models(1), fast print speed and low cost printing, all in a machine that prints up to 11″x17″ documents.”

The Brother Business Smart Series, first introduced in late 2012, offers small business owners a no-compromise solution for their printing, scanning, copying and faxing. Traditionally the printer selection process had required tradeoffs. For a fast machine, users had to sacrifice on size. To get a compact machine, many advanced features and low cost printing typically had to be sacrificed. Through its innovative Landscape Print Technology, models in the Business Smart Series offer users the ultimate combination of fast print speeds( )up to 20 ppm black and 18ppm color(3), low cost printing and the ability to print up to 11″x17″ – which is roughly the same size as the unit’s footprint. The Business Smart Series inkjets, like all other Brother products, offer free phone support for the life of the machine.

Models in the Brother Business Smart Series range in price from $169 – $249, and are now available nationwide.

For more information about the Brother Business Smart Series or to locate a retailer, please see www.brother.com.

New Business Smart Series Inkjet All-in-Ones
MFC-J4310DW
Estimated Street Price: $169(2)

  • Fastest in class( )print speeds(1)
    • Black (Fast Mode): up to 33ppm and Color (Fast Mode): up to 25ppm (3)
    • Black: up to 18ppm and Color: up to 16ppm (ISO/IEC 24734) (3)
  • Brother (TM) Landscape Print Technology resulting in the smallest in class(1) design – up to 35 percent smaller than competitive models
  • Low cost printing using super high yield ink cartridges that help save money and lower costs(4)
  • 1.8″ TouchScreen display plus TouchPanel. TouchPanel only displays the keys you need
  • Mobile device compatibility with Google Cloud Print(TM), Brother(TM) iPrint&Scan, Wi-Fi Direct(TM) and Cortado Workplace(6)
  • Up to 11″x17″ document printing via bypass tray
  • Paper saving with automatic duplex (2-sided) printing(5)
  • Easy-to-setup wireless 802.11b/g/n and wired Ethernet networking
  • Up to 150-sheet paper tray(7 )
  • Web connectivity(8) with FACEBOOK((TM)), PICASA WEB ALBUMS((TM)), FLICKR((TM)), EVERNOTE(®), DROPBOX
  • 2-year Limited Warranty and Toll-Free Technical Support for the Life of the Machine

MFC-J4410DW
Estimated Street Price: $179(2
)All the same features as the MFC-J4310DW, plus:

  • A convenient up to 20-page automatic document feeder for faxing, copying or scanning

MFC-J4510DW
Estimated Street Price: $199(2
)All the same features as the MFC-J4410DW, plus:

  • Fastest in class print speeds(1)
    • Black (Fast Mode): up to 35ppm and Color (Fast Mode): up to 27ppm (3)
    • Black: up to 20ppm and Color: up to 18ppm (ISO/IEC 24734) (3)
  • 3.7″ Swipe TouchScreen display plus TouchPanel. TouchPanel only displays the keys you need

MFC-J4610DW
Estimated Street Price: $199(2
)The same features as the MFC-J4510DW, plus:

  • Dual paper trays for a total capacity up to 400 sheets(7) (150 sheets + 250 sheets)
  • 1.8″ TouchScreen display plus TouchPanel. TouchPanel only displays the keys you need

MFC-J4710DW
Estimated Street Price: $249(2
)All the same features as the MFC-J4610DW, plus:

  • 3.7″ Swipe TouchScreen display plus TouchPanel. TouchPanel only displays the keys you need
  • Advanced single-pass, duplex scanning/copying(5)
  • Dual paper trays for a total capacity up to 400 sheets (150 sheets, up to 8.5″x11″ + 250 sheets, up to 11″x17″)

About Brother
Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, N. J., was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan.

These products include an award-winning line of Multi-Function Center® machines and printers. Brother also provides the number-one line of facsimile machines in the U.S. and is the leader in electronic labeling, with its full line of P-touch® Electronic Labeling Systems. For more information you can visit the website at www.brother.com.

    ^ The "iF Design Awards 2013" had 4,352 entries
     submitted by participants from 51 countries.
     In total, 1410 entries won the iF Design
     Award, with only 75 entries honored with the
     iF Gold Award.

    (1)Based on competing in-class inkjet models
     with an estimated street price under $200.
     Competitive data gathered from manufacturer
     websites and third party industry sources (as
     of July 2012).

    (2)Estimated street prices may vary.

    (3)PPM speed is based in printing in FAST mode
     and excludes time to complete first page and
     will vary depending on a variety of factors.
     ISO print speed based on ISO/IEC 24734.  For
     more information, see www.brother-usa.com/
     printspeed.

    4 Additional purchase required.

    5 Borderless not available on duplex. Automatic
     duplex (2-sided) printing up to 8.5"x11".

    6 Requires connection to a wireless network.
     See www.brother.com for details, availability,
     and mobile device compatibility. The
     Brother(TM) iPrint&Scan free app download is
     not available in all countries.

    7 Up to letter/A4 only.

    8 Requires an internet connection and account
     with desired service. See www.brother.com for
     more details

All trademarks and registered trademarks referenced herein are the property of their respective companies. Cortado is a trademark of Cortado AG. Evernote is a trademark of Evernote Corporation and used under a license. All specifications subject to change without notice.

Working with you for a better environment

At Brother, our green initiative is simple. We strive to take responsibility, act respectfully and try to make a positive difference to help build a society where sustainable development can be achieved. We call this approach Brother Earth. www.brotherearth.com

SOURCE Brother International Corporation


Source: PR Newswire