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Attunity Expands its International Business in Latin America With Five New Reseller Partnerships

May 16, 2013

Partners to drive revenue and market share growth for Attunity’s software solutions in Mexico and South America

BURLINGTON, Massachusetts, May 16, 2013 /PRNewswire/ –

Attunity Ltd. (NASDAQ: ATTU), a leading provider of information availability software
solutions, announced today that it has entered into reseller agreements with five new
partners* to drive and grow Attunity’s revenue and market share in Latin America. Based in
Brazil and Mexico, these partners will market, resell, and provide local support for
Attunity’s award-winning software solutions, including high-performance data replication,
application release automation, and managed file transfer. Attunity expects to recognize
revenues from these partnerships in the second half of this year.

“We are pleased to finalize this strategic agreement with Attunity and are eager to
add their leading solutions to our IT sales portfolio,” said Enrique Salazar, Chief
Executive Officer at Infomedia, one of the five new resellers. “Making data available is a
critical need here in Latin America and the market for data integration and deployment
solutions continues to grow. Our customers rely on us to provide them with best-in-class
and cost-effective solutions, and we are proud that we can expand on that service and
cement their trust through our partnership with Attunity.”

“The requirement for making information available when and where needed has become a
ubiquitous one from organizations across the globe. And the expansion in the Latin
American market creates a great opportunity for us to grow our revenues and market share
for our high-performance solutions,” stated Shimon Alon, Chairman and CEO at Attunity. “We
are confident that we found the right group of partners to help us capitalize on this
opportunity.”

* About the Partners:

1. AIS Sistemas Avanzados de Informacion: Based in Mexico, AIS offers strategic IT
solutions and professional services to help customers increase competitiveness and improve
their business.

2. B2T Business to Technology: Based in Brazil, B2T offers IT services in the
informational market and is dedicated to developing the best solutions for its clients.
They are a leader in Business Intelligence for government in Brazil.

3. Comercio Incoterms: A leading consulting company based in Mexico with over 20
years’ experience in the information technology market, Comercio Incoterms provides the
ideal technology solutions to create optimal value for its customers, integrating
specialized tools like ERPs and high-profile technological tools.

4. Infomedia: Founded in Mexico in 1991 by experienced database and IT consultants,
Infomedia is focused on complex Database and Business Intelligence projects. Infomedia’s
customers are some of the largest banks and financial services companies in Mexico.

5. IT7 Sistemas: A Brazilian System Integrator company, IT7 Sistemas is headquartered
in Curitiba with offices in Sao Paulo, Brasilia, and Rio de Janeiro, Brazil. They
specialize in developing and integrating IT products to solve business challenges of
enterprise companies.

About Attunity

Attunity is a leading provider of information availability software solutions that
enable access, sharing and distribution of data across heterogeneous enterprise platforms,
organizations, and the cloud [http://www.attunity.com/solutions/cloud-solutions ]. Our
software solutions include data replication
[http://www.attunity.com/products/attunity-replicate ], change data capture
[http://www.attunity.com/products/attunity-cdc ] (CDC), data connectivity
[http://www.attunity.com/products/attunity-connect/data-connectivity ], enterprise file
replication [http://www.attunity.com/products/attunity-efr-r1-r ] (EFR),
managed-file-transfer [http://www.attunity.com/products/attunity-mft-rmft ] (MFT), and
cloud data delivery [http://www.attunitycloudbeam.com ]. Using Attunity’s software
solutions, our customers enjoy significant business benefits by enabling real-time access
and availability of data and files where and when needed, across the maze of heterogeneous
systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers
for nearly 20 years and has successful deployments at thousands of organizations
worldwide. Attunity provides software directly and indirectly through a number of partners
such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through a network of
local partners. For more information, visit http://www.attunity.com or our In Tune
blog [http://www.attunity.com/blog ] and join our community on Twitter
[http://www.twitter.com/attunity ], Facebook [http://www.facebook.com/attunity ], LinkedIn
[http://linkd.in/attunity ] and YouTube [http://www.youtube.com/attunity ].

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the “safe
harbor” provisions of the Private Securities Litigation Reform Act of 1995 and other
Federal Securities laws. Statements preceded by, followed by, or that otherwise include
the words “believes”, “expects”, “anticipates”, “intends”, “estimates”, “plans”, and
similar expressions or future or conditional verbs such as “will”, “should”, “would”,
“may” and “could” are generally forward-looking in nature and not historical facts. For
example, when we discuss that revenues are expected to be recognized from the resellers
later this year, we are using a forward-looking statement. Because such statements deal
with future events, they are subject to various risks and uncertainties and actual
results, expressed or implied by such forward-looking statements, could differ materially
from Attunity’s current expectations. Factors that could cause or contribute to such
differences include, but are not limited to: our reliance on strategic relationships with
our distributors, OEM and VAR partners, including Microsoft, and on our other significant
customers; risks and uncertainties relating to acquisitions, including costs and
difficulties related to integration of acquired businesses; our liquidity challenges and
the need to raise additional capital in the future; timely availability and customer
acceptance of Attunity’s new and existing products, including Attunity Replicate and
Attunity CloudBeam; changes in the competitive landscape, including new competitors or the
impact of competitive pricing and products; a shift in demand for products such as
Attunity’s products; the impact on revenues of economic and political uncertainties and
weaknesses in various regions of the world, including the commencement or escalation of
hostilities or acts of terrorism; and other factors and risks on which Attunity may have
little or no control. This list is intended to identify only certain of the principal
factors that could cause actual results to differ. For a more detailed description of the
risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report
on Form 20-F for the year ended December 31, 2012, which is on file with the Securities
and Exchange Commission (SEC) and the other risk factors discussed from time to time by
Attunity in reports filed with, or furnished to, the SEC. Except as otherwise required by
law, Attunity undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events.

(c) Attunity 2013. All Rights Reserved. Attunity is a registered trademark of Attunity
Inc. All other product and company names herein may be trademarks of their respective
owners.

        Press contact:

        Melissa Kolodziej, Director of Marketing Communications, Attunity
        melissa.kolodziej@attunity.com
        Tel. +1-781-730-4073

SOURCE Attunity (UK) Ltd


Source: PR Newswire