Tranzlogic Leads the Way in Payments-Based Data Analytics
WESTLAKE VILLAGE, Calif., May 16, 2013 /PRNewswire/ — Data analytics and marketing firm Tranzlogic (www.tranzlogic.com) continues to position themselves as leaders in the payments industry. Coming off of the recent Electronic Transactions Association (ETA) Annual Meeting & Expo, the company received overwhelming feedback about the value of its proprietary payments-based analytics technology, which enables merchants to cultivate and retain their most valuable customers.
The Tranzlogic team met with many of the industry’s largest ISOs at the ETA Expo to discuss the growing importance of big data as a value-added product for merchants. The event is the premier business and networking event for the payments industry, and Tranzlogic’s booth generated a strong turnout, reflecting the growing importance that ISOs are placing on differentiating themselves and staying competitive by implementing emerging technologies.
According to Tranzlogic’s CEO Charles Hogan, “As first time exhibitors at this year’s ETA, the positive feedback we received from attendees was tremendous. We are growing at a rapid rate right now, and having confirmation that our product will make a real difference reinstates our purpose – to drive development and innovation in the industry.”
Tranzlogic helps businesses of all sizes take advantage of marketing analytics technologies that, until recently, have been available only to the largest corporations. The company’s proprietary process derives customer demographic, geographic, psychographic, and economic attributes from credit card transactions, turning transactional data into actionable intelligence that can be used to develop precision marketing strategies. The easy-to-use tools and turnkey marketing solutions empower merchants to generate more business from their best customers and track the success of their efforts.
More information on Tranzlogic’s technology can be found at the newly revamped website: www.tranzlogic.com. ISOs and merchants are urged to visit the new site for a better understanding of the technology and its benefits.
Tranzlogic is a first-of-its kind technology firm based in Westlake Village, California. Founded by experienced payments industry veterans, the company’s proprietary process lets merchants harness the power of their credit card transaction data to identify and keep more of their best customers. The company’s revolutionary technology transforms the relationship between payment service providers and merchants, empowering both to grow revenues and strengthen their businesses.