Catering to Physician Preference is a Potent Marketing Tool: NovoPath NovoNotifier Automates Delivery to PCs, EMRs and Mobile Devices
NovoPath supports anatomic pathology labs through the changing healthcare environment with NovoNotifier, a unique module for the company´s NovoPath lab information system (LIS) platform.
Princeton, NJ (PRWEB) May 30, 2013
Can you really please all of the people all of the time? If your goal is catering to referring physician preference when communicating an anatomic pathology (AP) report, odds are you can. Whether to an iPhone, Android phone, and remote printer or directly to an electronic medical record (EMR) system, today´s most advanced AP software speeds patient reports to doctors in the form of their choice. And many labs, particularly regional reference labs, are leveraging this new level of customer service to create a highly effective marketing tool.
Today, AP labs are facing a greater need to attract new referrers than ever before. With dramatically shrinking reimbursements, a shift in volume from inpatient to outpatient imaging and a need for greater efficiencies, labs are now being forced to do more with less. Therefore, growing revenues with new business is extremely important.
While this causes challenges for all labs, regional reference labs are confronting a particular problem as a result–battling head to head with hospital labs for the private practice market.
“Hospital labs are no longer able to survive by servicing only in-house physicians and patients,” said Rick Callahan, VP of Sales and Marketing at NovoPath, a leader in AP best-of-breed software. “So they have reached out to expand in the outpatient physician community, threatening to take over the business that has traditionally gone to regional reference labs.”
“Physicians often select the lab that best meets their needs,” he continues. “Often, the key to building new referral relationships is providing an extra level of service, such as convenient report delivery in the format the practice prefers.”
Callahan notes that NovoPath supports this with NovoNotifier, a unique module for the company´s NovoPath lab information system (LIS) platform. NovoNotifier provides automated, immediate patient report delivery to a referring physician´s computer. At regular intervals, reports are automatically downloaded and printed to specified folder locations with no user intervention. The solution eliminates the need for pathologists to install and maintain printers at client sites as well as the need for dedicated telephone lines.
Users simply click open the appropriate file to view it on a PC. The solution provides an intuitive user interface to monitor reports. It tracks both report delivery and printing events, to ensure physicians view reports.
As an important convenience, referring physicians can configure their EMR to automatically pick up reports from a specified folder and load it into the patient´s chart for immediate access.
For doctors who prefer mobile viewing, an app is available to send reports directly to an iPad, iPhone or Android phone.
Labs have been extremely enthusiastic about the product and underscore its marketing value. Says one client: “Our clients are now receiving highly customized full-color reports in the format they prefer, and looking forward to a future of increased productivity utilizing their NovoPath system. I believe that NovoPath´s newest report delivery enhancement, permitting Pathology Reports to be sent to hand held devices such as Android and iPhones, is just one example of how NovoPath will provide our lab with a competitive advantage.”
About NovoPath, Inc.
Develops and markets software solutions for the Anatomic Pathology Laboratory market segment that includes local, regional, national, and in-house laboratories as well as community and university teaching hospitals and medical centers. Since the release of its flagship product in 1999, NovoPath, Inc. has focused exclusively on Anatomic Pathology. NovoPath’s mission is to provide unique and unparalleled solutions and services to all aspects of the Anatomic Pathology sector in a way that improves workflow, reduces the probability of human error, ensures results accuracy for greater patient safety, protects patient confidentiality, and above all, produces more precise and informative diagnostic outcomes. More information is available at http://www.NovoPath.com.
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