Richard Zahn on SEO Tips for Business Owners

May 30, 2013

Richard Zahn, an experienced business professional, is lending his support to a new article that details SEO best practices for business owners.

New York, New York (PRWEB) May 30, 2013

Richard Zahn is a business professional who has directly contributed to the success of several prestigious organizations. Zahn is speaking out on a new article from The Globe and Mail that details some key search engine optimization strategies that business owners should employ to boost their company´s visibility.

A business professional should focus on optimizing the social media updates that come from his or her company. To do this, the content should always contain relevant keywords that pertain to that industry. These keywords should be present in tweets, Facebook fan page updates, pins on Pinterest, and blog posts. When the company creates a new blog post, it is important that this information is shared on other platforms, as this helps to provide the post with an SEO boost. The business name should also be used in any social media posts, since this enables search engines like Google to associate the business with the keywords that are included in the updates.

SEO relies on link building, which means that the company website needs to use links to build strong connections with other sites. When a business has links going to and coming from reliable web pages, Google understands that the site is more authoritative. This helps with SEO. To achieve this, business owners should link to relevant articles from trade publications and other news sources, and should also welcome links back to their own work. Creating content that other organizations will feel compelled to share makes this easier.

Though it is a relatively new platform, Pinterest can prove useful for business owners who are focused on SEO. An individual can customize the link that relates to a pin, thus driving readers back to that brand´s blog or website. The site is not just for home décor tips, and is actually an appropriate place for business owners to share relevant information with other users.

Richard Zahn comments, “Social media and websites are an important part of a company´s marketing strategy. These non-traditional forms of communicating with clients play an important role in today´s Internet-focused world. A business professional must make it a point to get educated about these platforms, and use them to his or her advantage when it comes to helping that organization to stand out.”

While using SEO best practices is important in order to help a business stand out online, the professionals associated with this organization should also make it a point to make their personal profiles appropriate for search engines. On sites like LinkedIn, an individual should take care to fill out the “about” section thoroughly, using words or phrases that are relevant to their field. By including terms that individuals would use to search with, a professional can make his or her profile stand out.

Richard Zahn comments on this advice, “Many business owners spend so much time on their company profiles that they neglect their own; even taking 10 minutes to update a LinkedIn profile can prove extraordinarily useful.”


Richard Zahn is a successful business professional who has participated in several different fields throughout his lengthy career. He understands the components of successful leadership in business, and is able to provide mentoring and guidance. Richard Zahn is also an active philanthropist, and regularly gives back to worthy organizations in his community.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/5/prweb10782534.htm

Source: prweb

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