LaserLock Technologies Announces Identity Authentication Solution for Internet Gaming
Solution creates high standards of ethical Internet gaming through instant verification of identity, age and location
WASHINGTON, June 4, 2013 /PRNewswire/ — LaserLock Technologies, Inc. (OTCBB:LLTI), a global leader in providing state-of-the-art authentication solutions to governments, health care providers, high-end retailers and the gaming industry announced today it has developed a solution that authenticates players of Internet gaming platforms.
Since Internet gaming became legal in Nevada, New Jersey and Delaware this February with other states expected to follow, companies are now faced with the challenge of establishing virtual identity verification processes to enforce underage restrictions and other ethical gaming issues. LaserLock’s advanced authentication features, such as geo-location tracking and biometric facial recognition via webcam, ensures strict adherence to the laws dictating the allowed age and location of eligible players.
“Verifying a player’s identity is a simple process in a casino, but has become a major hindrance for legislators looking to legalize Internet gambling,” said Neil Alpert, President of LaserLock Technologies. “In an online environment, the risks for fraud increase dramatically as there are few ways to truly verify identity, age or location. LaserLock’s patented technology brings Internet gaming companies a solution that lowers that risk substantially by verifying a player’s identity each time they play and by providing an ethical component that protects the user.”
Critical to mitigating the risk online gaming brings is the ability for companies to simply and correctly authenticate a player’s identity, age and location. LaserLock has developed a solution using its VerifyMe(TM) platform that verifies all necessary identifying information. Once a player registers in the system for the first time, their identity, age, and location can be verified in a matter of seconds each time they play.
“This platform is one of several potential game changers for LaserLock,” said Michael Sonnenreich, Chairman of the Board. “The future will see more states legalize online gaming and LaserLock’s solution is all encompassing and ensures the security and safety of internet gaming that lawmakers, casinos and the public all demand.”
LaserLock’s solution goes beyond low regulatory thresholds to protect both gaming companies and players. It includes ethical gaming features that allow players and casinos to monitor for and prevent excessive gambling, which cannot be as easily prevented in the privacy of a player’s home as it can be on a casino floor.
The successfully tested prototype solution is currently being tested by Internet casinos worldwide and continues LaserLock’s decade of leadership in gaming security.
ABOUT LASERLOCK TECHNOLOGIES, INC.
LaserLock Technologies, Inc. based in Washington, D.C., is publicly traded on the OTC Market under the ticker symbol “LLTI”. The Company markets security technology to protect governments, health care providers, high-end retail goods, the gaming industry, documents and branded products from counterfeiting. To learn more, visit us at www.laserlocktech.com or follow us on Twitter @LaserLockTech.
Sage Communications (for LaserLock Technologies)
SOURCE LaserLock Technologies, Inc.