BNP Real Estate Uses Magic xpa Application Platform to Enhance and Mobilize its Key Sales Application
OR YEHUDA, Israel, June 12, 2013 /PRNewswire/ –
Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that BNP Real Estate
[http://www.realestate.bnpparibas.com/bnppre/en/home-cfo4_12097.html ], a subsidiary of BNP
Paribas [http://www.bnpparibas.com/en ] operating in all areas of the real-estate
business, has successfully upgraded and mobilized its key eBroker sales application using
the Magic xpa Application Platform
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ]. The new iPad
application allows all information about the company’s real-estate assets to be used by
BNP Real Estate’s 400 salespeople in the field.
Over the years, BNP Real Estate’s eBroker application had become outdated; it lacked
desired features, performed poorly, and was difficult to use. BNP Real Estate used Magic
xpa [http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ] to
improve eBroker’s user interface and range of functions using RIA (Rich Internet
Application [http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ])
technology, while retaining the core business rules of the original application. The
project was completed and rolled out in just six months.
In addition to desktop access, salespeople can now access the application on their
iPads while in the field. The application fully complies with the BNP Paribas Group’s
security policy since connections are made using a highly secure RSA authentication token,
data transits via 3G network or by Wi-Fi, and the IS Department implemented a new mobile
“The enhanced eBroker application is very user friendly and its new features enable
our salespeople to respond to customers immediately with relevant information displayed in
an easily understood visual format. For example, our salespeople can now bring up a list
of offers with their geographical locations displayed on a map or produce a PowerPoint
presentation including a complete description of each offer and send it directly to the
customer by email,” explains Eric Francois, Chief Information Officer at BNP Real Estate.
“The application has been overwhelmingly endorsed by our salespeople, to the extent that
we have had to increase the number of user licences,” adds Francois.
“Magic is proud of our close working relationships with our customers. By
understanding BNP Real Estate’s specific needs and mobility requirements
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], we were able to guide
them use to leverage Magic xpa’s RIA technology and built in mobile deployment
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ] options to
rapidly roll out iPad and desktop apps while adhering to the company’s enterprise-grade
performance and security requirements,” said Eric Choppe, the Managing Director of Magic
About BNP Real Estate
BNP Paribas Real Estate is one of the world’s major international real-estate service
providers. The company provides a comprehensive range of services covering the whole
property cycle: Development, Transaction, Consulting, Valuation, Property Management and
With 3,300 employees, BNP Paribas Real Estate provides its customers with local market
expertise in 34 countries (18 wholly-owned subsidiaries and 16 national alliances,
representing over 3,000 staff) and more than 180 offices. BNP Paribas Real Estate is part
of the BNP Paribas Group.
For more information: http://www.realestate.bnpparibas.com
About Magic Software Enterprises
Magic Software Enterprises Ltd. [http://www.magicsoftware.com/fr ] (NASDAQ: MGIC) is
an international provider of application platforms (Magic xpa) and integration platforms
(Magic xpi) (EAI-BPM- Enterprise Application Integration – Business Process Management).
Drawing on 30 years’ experience and a network of 14 regional offices around the world,
Magic Software is present in 50 countries through its network of ISVs, system integrators,
distributors/VARs, consultants and OEM partners. The company is a partner of major IT
solution providers, including SAP, Salesforce.com, Microsoft and Oracle.
For more information about Magic Software, visit http://www.magicsoftware.com
Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic’s most recent annual
report and other filings with the Securities and Exchange Commission.
Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.
Press Contact: Tania Amar | VP Global Marketing Magic Software Enterprises email@example.com
SOURCE Magic Software Enterprises Ltd