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Last updated on April 18, 2014 at 6:54 EDT

Best Buy Partners With Microsoft To Bring Windows Mini-Stores To Retail

June 14, 2013
Image Caption: Microsoft and Best Buy announce The Windows Store only at Best Buy. Coming to 600 Best Buy stores in North America this summer. Credit: Microsoft

redOrbit Staff & Wire Reports – Your Universe Online

Microsoft announced on Thursday it has partnered with Best Buy to place its ℠Windows Stores´ exclusively within hundreds of retail locations beginning later this month.

“Today, we announced a strategic partnership to create the Windows Store only at Best Buy, a comprehensive store-within-a-store in 500 Best Buy locations across the United States and more than 100 Best Buy and Future Shop locations in Canada,” Microsoft said in an official announcement.

Microsoft´s “store within a store” will range in size from 1,500 to 2,200 square feet, and will let shoppers experiment with Windows tablets and PCs, Windows Phones, Microsoft Office, Xbox and more. Each store will feature an “innovation space” demonstrating a number of Windows scenarios across devices, a showcase section with the latest Windows-based PC form factors and a standalone area dedicated to the Microsoft Surface.

“The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play,” said Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft.

Microsoft´s products will continue to be sold in other parts of Best Buy as well.

“We will have a great Windows tablet table inside the Best Buy Tablet Department, Windows Phones in their Phone Department, and lots of space for Xbox in their Gaming and Home Theater Departments,” said Chris Capossela, Microsoft´s chief marketing officer at Microsoft, in a blog posting on Thursday.

Best Buy has also added a Windows section to its website.

Microsoft chose to team up with Best Buy because they are the world´s top retailer of PCs, Capossela said.

Best Buy has also provided the same kind of store-within-a-store experience to Apple and Samsung.


Source: redOrbit Staff & Wire Reports - Your Universe Online