Facebook Announcing New Product This Week
June 17, 2013

Facebook Expected To Announce Something New On June 20

Lee Rannals for redOrbit.com - Your Universe Online

According to several rumors, Facebook could be announcing a new RSS reader during a press event on Thursday.

The social network sent out invitations for a press event on July 20 to announce a "new product," according to tech blogging site Mashable.

"A small team has been working on a big idea," the invitation said. "Join us for coffee and learn about a new product."

The postcard invitation features a simple font and a ring shape in the form of a coffee stain located on the bottom right corner. Google announced in March of this year that it would be ending its Google Reader service, which was the largest and most reliable Really Simple Syndication (RSS) Feed Reader. RSS is essentially a simpler way for people to subscribe to different blogs, sites and other feeds all in one place. Mashable writer Emily Price suggests the coffee stain graphic in the corner of the invite could present the "morning paper, and catching up on the daily news."

To add to the growing rumor, Tom Waddington, posted a blog to his site about how he had spotted something unusual in Facebook's code base. Waddington pointed out that users now have RSS feeds, and each feed has multiple entries and a list of subscribers.

"What's surprising is that the code mentions RSS specifically and distinctly from existing interest lists and friend lists," he wrote. "Also, note that this is unconnected to Facebook outputting RSS feeds, which they've done for a while."

Reporters received the invitations through snail mail in the form of postcards, which could relate to a postcard service the social network has been exploring. Mashable said Facebook was testing out a postcard service with a select amount of users that allowed them to send their friends physical copies of Facebook images through snail mail. Price wrote that Facebook was still testing out price points for this service back in November, but it has yet to actually launch the service.

All rumors will come to an end on Thursday starting at 9:00 a.m. when Facebook kicks off the new event.

The social network finally announced last week that it would be adding support for clickable hashtags (#) so its members could finally enjoy the same feature already being utilized on Instagram, Twitter and Pinterest. Before this move, users who added hashtags to their posts were not actually linking to anything but instead were just writing dead text.