ADMCi Announces School for Digital Craftsmanship
Classes in user-centered design open to recent graduates and career-switching professionals
CHICAGO, June 17, 2013 /PRNewswire-iReach/ — The American Design and Master-Craft Initiative (ADMCi) announces its first formal offering: The School for Digital Craftsmanship. Inaugural classes in Chicago and St. Louis will start in July.
Manifest Digital has been incubating this offering for more than six years, while its staff have taught similar courses for DePaul, IIT, and the Starter League. According to numerous articles in FastCo., Inc., and many others, business demands require a design-thinking skill set which is all too rare. Mastery of user-centered design is in particularly high demand.
As a result, 10-week classes in user-centered design and customer-journey design are the first to be offered. The courses will be most immediately beneficial to professionals who are new to the digital industry and to those who are redirecting their careers from other fields. More information and applications are available at www.admci.org.
A number of Manifest’s most notable instructors have led classes in numerous US and international markets. Manifest Founder Jim Jacoby is now leading the ADMCi initiative as the Dean of Operations and Educational Offerings. “The talent market, which is stretched thin in this field, needs to be reinforced and expanded,” Jacoby noted. “We’ve been working hard to build a stronger talent base over the years, but a more concentrated effort is necessary.”
Carolyn Chandler, UX Director at Manifest and author of the seminal book A Project Guide to UX (now in its second edition), will oversee curriculum and standards within the School for Digital Craftsmanship. On-staff educators will hold the title of Master Practitioner, which Chandler has taken on in her new role with ADMCi. Adjunct staff are currently being trained and on-boarded in anticipation of extensive demand.
The learning environment will include in-person classes, augmented by weekly labs, cross-cultural reading assignments, and rigorous mentorship programs. Labs will allow students to test ideas with consumers and business clients to understand how the process works first-hand. Products, services, content networks and cultural systems will all be included in the course work. Through the program’s rigorous curriculum, participants will develop an understanding of a wide range of user-centered design applications and begin building a foundation of knowledge that will set them apart from their peers.
“We’re still teaching at the Starter League and with other great organizations,” Chandler elaborated, “But it’s great to expand our educational reach with the School for Digital Craftsmanship — a valuable offering that can stand on its own.”
Jacoby adds, “Our goal is to help professionals in the digital industry become better at connecting consumers, friends, and conscientious citizens. Anyone who knows me knows this has been top of mind for years. I’m thrilled to be able to dedicate my full attention to it.”
Manifest’s second agency location, in St. Louis, will host its summer and fall sessions at the Nine Network of Public Media’s newly-created state-of-the-art Learning Academy. The facility boasts over twenty Mac workstations, a 20′x30′ video wall, and 8 interactive monitors for presentations and live social media feeds.
“We’re thrilled to be able to teach in such a beautiful and user-centered space,” said Jacoby. “The Nine Network is the perfect place to bring education and community together.” Manifest St. Louis is growing and plans to offer the ADMCi 2014 curriculum of classes in a newly-remodeled downtown space of its own with a special learning center and UX testing lab.
“We’re glad to be able to accommodate Manifest’s needs until their space is ready,” said Ed Reggi, Nine Network’s Digital Strategist. “We plan to offer the classes to our own employees as we see a real benefit to connecting user-centered design with our public media offerings.”
In time, ADMCi will expand its educational tracks, but it will always remain rooted in the tenet that user-centered design must lead the way as the new industry standard in digital craftsmanship. Content strategy, visual design, and interactive coding, consulting, and leadership skills classes are currently planned to round out a full set of offerings. Supporting cultural experiences in literature and film will be available under “audit” structures and will be led by Jacoby.
Media Contact: Jim Jacoby, The ADMCi: School for Digital Craftsmanship, 312-589-6801, email@example.com
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