Instagram Video May Be On Tap During Upcoming Facebook Press Event
June 17, 2013

Instagram Video May Be On Tap During Upcoming Facebook Press Event

Enid Burns for — Your Universe Online

Sources say an event being held by Facebook this Thursday could see an Instagram video announcement. While other possibilities have been discussed, the strongest possibility lies with the social network adding a competitive product that will go head-to-head with Twitter's Vine.

The invite is simple: "A small team has been working on a big idea. Join us for coffee and learn about a new product." The invitation, which features a coffee ring in the corner, was mailed out to press and industry executives. The event will be held at Facebook's Menlo Park, California headquarters, CNET reported last week when the invitations were received.

TechCrunch reports it is likely that Facebook will announce Instagram video during the event, discussing it over coffee with attendees.

"We've been working on getting more details on a press event that Facebook is having this week," TechCrunch's Ingrid Lunden reported.

"Getting video on Instagram is a move that would make sense. Specifically, it looks like a direct response to the rising popularity of video-sharing services, namely Twitter's Vine. It, and others like Viddy, Cinemagram and Socialcam, sometimes get described as 'Instagram for video' apps," Lunded said.

It was first reported that Instagram video was being tested internally at Facebook by Matthew Keys. It's that news that puts Instagram video at the top of the list of candidates for Facebook to unveil Thursday.

Other possible products include a news reader, which Facebook has reportedly been testing. The launch of a news reader is timely as Google announced this spring that it would discontinue its Google Reader as of July 1. Many users are still looking for viable alternatives to the popular news reader.

While Instagram video is a likely candidate, TechCrunch warns that the news could have been leaked falsely to keep media attention away from the real product Facebook plans to announce. "We are still looking for more information because we understand that Facebook has not wanted the details of June 20 to leak out -- so this could be an intentional blind alley. But if the Instagram video report is true, you could say the invite itself -- sent by snail mail, coffee cup stain charmingly in the corner -- is a red herring of its own," the article reads.

It is believed that Instagram video will let users capture and post video between five and ten seconds in length. This compares to Twitter's Vine, which allows videos up to six seconds to be posted and shared.

Facebook would be smart to add filters or restrictions to its video offering, however. It was only a few weeks after launch that users found pornographic movies on the Vine service. News of such content, and an increase in age restrictions for Vine, surfaced in February.

Facebook bought Instagram in April, 2012. While reports totaled the acquisition at close to $1 billion, the deal was actually for $715 million. Since then, photo-sharing app has continued to generate heavy traffic, surpassing 100 million users in February.