Array Interactive Content and Digital Technology Delivers a Next-Generation Library Experience to Midland, Texas

June 18, 2013

Celebrated by former first lady Laura Bush, the new Midland County library is the home of an innovative, audience-relevant digital signage experience enhancing readers´ lives with a novel touch screen encounter.

San Jose, CA (PRWEB) June 18, 2013

Far from the traditional library destination, the County of Midland´s new Centennial Library in Texas is taking the library experience to a whole new level by integrating touch screen digital signage, providing patrons with a new way of searching and locating books, DVDs, CDs and other resources. The installation included a multi-lingual, educational touch screen game designed to challenge children´s spelling abilities.

The County of Midland sought the technology services of Array Interactive to provide the creative strategy and visual expression for each interactive application as well as content for non-interactive digital signage. With an influx of digital interaction by users of every age, the leaders of the library world are seeing the importance of integrating technology with the ancient treasure of reading and discovery.

John Trischitti, the Director of Libraries at the County of Midland, is one of the progressive thinkers of his field and sees the significance of using advanced technology to enable new, intuitive, and engaging methods for patrons to discover all the resources a library has to offer. As Trischitti explains, “Technology continues to emerge and how you blend that in with daily life is so important“¦you see it on your iPhone and on your iPad. To have the technology infrastructure established to evolve as it evolves is very important.”

With relevant content at the fingertips of every patron, the leaders of the literary community in Midland decided to take their commitment to providing educational material and technology to a whole new level: “We want to create a modern experience for a traditional library purpose. We tried to do traditional things like public computers and free Wi-Fi, but we also wanted to take it a step further,” said Jason Bates, IT Project Manager at the County of Midland Library.

In a world exploding with information, Array Interactive was pleased to partner with the County of Midland Library and is eager to work with other companies interested in bringing relevant content to screen, accessible by all types of audiences. “What was conceived for this library is representative of our mission,” says Array Interactive Partner and Director of Technology Kenny Chen. “Whether we build complex interactive applications or craft custom digital signage content, the on-screen experience must be relevant. Anything less would not do the audience or brand justice.”

For more information about Array Interactive and the advanced digital technologies offered, go to http://www.arrayinteractive.com or contact Jeff Dumo at (408) 444-2531, http://www.youtube.com/watch?v=WksFwU2VkhU.

About Array Interactive:

Array Interactive is a digital signage agency that helps brands across industries access the power and possibilities of digital signage. Leveraging a legacy of strategic, creative and technology expertise, we conceive and deliver relevant and uniquely powerful onscreen experiences, create custom applications and offer products–all designed to meet a brand´s specific business and marketing objectives. The result: audience and brand relevant content that brings life to the display.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebmidlandtexas/newlibrary/prweb10837922.htm

Source: prweb

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