Last updated on April 17, 2014 at 12:21 EDT

NICE Fizzback Receives 2013 CRM Excellence Award from TMC CUSTOMER Magazine

June 19, 2013

NICE is recognized for its innovative customer feedback solution that enables enterprises to capture and act on the voice of the customer

RA’ANANA, Israel, June 19, 2013 /PRNewswire/ –

NICE Systems (NASDAQ: NICE) today announced that it is the winner of a TMC CUSTOMER
magazine 2013 CRM Excellence Award for its NICE Fizzback
[http://www.nice.com/real-time-customer-feedback ] Voice of the Customer solution. NICE
Fizzback captures and analyzes real-time customer feedback, enabling organizations to gain
insight into customer interactions, promptly act on customers’ comments and issues, and
drive corrective actions to improve future interactions.

“We are honored to receive this award for NICE Fizzback, which reaffirms the value of
this unique solution for the customer experience market,” said Yochai Rozenblat, President
of the NICE Customer Interactions Group. “Companies rely on customer feedback to
understand how well they meet customer expectations. But often, the feedback data they
collect is too dated, too vague, or from too small a sample to affect change. Using
feedback most effectively requires meaningful, timely information that spans all touch
points and that’s clear enough to be acted upon.”

The NICE Fizzback Voice of the Customer solution offers measurable improvements in
customer satisfaction and loyalty. According to case studies conducted by Fizzback, after
implementing the solution, clients report a 56-point Net Promoter Score improvement in
customer satisfaction and are able to recover up to 90 percent of dissatisfied customers
within minutes after an interaction.

The solution uses a unique automated engagement system to create a conversation with
customers through their feedback channel of choice. Immediately following a retail
purchase, contact center interaction, or online experience, the system solicits customer
feedback and applies sophisticated analytics to accurately categorize verbatim comments in
order to identify the key drivers of customer satisfaction. This real-time feedback helps
organizations drive a better customer experience.

“NICE Fizzback is truly innovative and has contributed to significant advancements in
the customer experience industry,” said Rich Tehrani, CEO, TMC. “We’re pleased this year
to recognize this outstanding achievement with a TMC CRM Excellence Award.”

The TMC CRM Excellence Awards honor vendors that have proven to be true CRM partners
to their customers and clients. It recognizes CRM products or services which have helped
extend and expand the customer relationship. The award is based on hard data, facts and
numbers demonstrating the improvements that the winner’s product has made in a client’s
business. The TMC CRM Excellence Awards highlights are published in the May 2013 issue of
TMC’s CUSTOMER magazine [http://customer.tmcnet.com ].

About NICESystems

NICE Systems (NASDAQ: NICE) is the worldwide leading provider of software solutions
that enable organizations to take the next best action in order to improve customer
experience and business results, ensure compliance, fight financial crime, and safeguard
people and assets. NICE’s solutions empower organizations to capture, analyze, and apply,
in real time, insights from both structured and unstructured Big Data. This data comes
from multiple sources, including phone calls, mobile apps, emails, chat, social media,
video, and transactions. NICE solutions are used by over 25,000 organizations in more than
150 countries, including over 80 of the Fortune 100 companies. http://www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE
Systems. All other marks are trademarks of their respective owners. For a full list of
NICE Systems’ marks, please see: http://www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking statements,
including the statements by Messer Rozenblat, are based on the current expectations of the
management of NICE-Systems Ltd. (the Company) only, and are subject to a number of risks
and uncertainties that could cause the actual results or performance of the Company to
differ materially from those described herein, including but not limited to the impact of
the global economic environment on the Company’s customer base (particularly financial
services firms) and the resulting uncertainties; changes in technology and market
requirements; decline in demand for the Company’s products; inability to timely develop
and introduce new technologies, products and applications; difficulties or delays in
absorbing and integrating acquired operations, products, technologies and personnel; loss
of market share; pressure on pricing resulting from competition; and inability to maintain
certain marketing and distribution arrangements. For a more detailed description of the
risk factors and uncertainties affecting the company, refer to the Company’s reports filed
from time to time with the Securities and Exchange Commission, including the Company’s
Annual Report on Form 20-F. The forward-looking statements contained in this press release
are made as of the date of this press release, and the Company undertakes no obligation to
update or revise them, except as required by law.

Corporate Media Contact

Erik Snider, +1-877-245-7448, erik.snider@nice.com


Marty Cohen, +1-212-574-3635, ir@nice.com, ET

Anat Earon-Heilborn, +972-9-775-3798, ir@nice.com, CET

SOURCE NICE Systems Ltd.

Source: PR Newswire