Australian Retailer Celebrates 10 Years Online
RamCity has announced reaching a milestone 10 years in business and plans to be around for 10 more, despite operating in a tough niche market.
SYDNEY, June 20, 2013 /PRNewswire-iReach/ — Computer memory upgrade retailer RamCity today celebrated its 10th year as an online business. When asked about how the business began, CEO and Founder Rod Bland said, “By chance I worked with a colleague who had just closed his online memory retail business, and I purchased the website templates from him in order to get started. I started sourcing products and developing the website in my spare time, and things just grew from there.”
From this small beginning the business now employs a team of staff around Australia and has developed a strong reputation as a specialty provider of RAM and storage upgrade products, such as hard drives and solid state drives.
When asked to provide some insights to the longevity of the company, he explained, “It’s only by continually focusing on what we do really well that has enabled us to carve out our own niche in the component upgrade market. Our staff are very passionate about service, and we’ve also accumulated a lot of specific expertise over the years.”
“We’ve directed that expertise into developing partnerships with manufacturers who can create products that meet our strict requirements for compatibility and quality. This allows us to help people find the right upgrades for their 6 year old laptop right through to upgrading a datacentre full of modern brand name servers, and get it right every time.”
When asked if he would ever outsource the customer service function of his business, Rod said, “We’ve been fortunate to work with some very good service providers and have outsourced many aspects of our business operations. However the customer touch points in our business – the phone, live online chat, email and social media – are functions that I would never outsource. It’s only when our customers deal with our own people that we can impart our passion for our industry, our culture, and our expertise and in so doing generate trust that has our customers come back over and over again.”
Rod was also recently interviewed for a case study profile of RamCity. Details of the interview are on the Power Retail website.
RamCity is a Sydney based specialty online retailer that focuses on supplying high quality computer memory and storage upgrades to a wide variety of individuals and organisations throughout Australia.
Media Contact: Rod Bland, RamCity Pty Ltd, +61282136261, email@example.com
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SOURCE RamCity Pty Ltd