Modern Message Raises $300,000 to Reinvent Apartment Marketing; Launches Nationwide
Modern Message, the creator of the resident advocacy platform Community Rewards, announced today that they have closed $300,000 in angel funding. The new round of funding will be used to increase the size of the team and to further develop its core technology.
Dallas, TX (PRWEB) June 20, 2013
Modern Message, the creator of the innovative resident advocacy platform Community Rewards, announced today that they have closed $300,000 in angel funding. The new round of funding will be used to increase the size of the team and to further develop its core technology.
Social media is changing the leasing process, however, the day to day demands of managing an apartment community leave little time for the onsite staff to focus on it. The team at Modern Message, with their combined 15 years in multifamily, understood the value resident satisfaction and referrals can have on leasing, and the impact social media can have on both. Sensing that a gap in the market existed, the team launched Community Rewards in late 2012 to solve the problem.
“Community Rewards is a platform that turns apartment residents into advocates,” said John Hinckley, Cofounder and CEO of Modern Message. “For an apartment community, social media has to be about your current residents; make them happy and you win. Community Rewards does this by turning traditional word of mouth marketing into a game, and rewards residents for taking part. By design, the top advocates at each community reveal themselves; we simply empower them to take action.”
“There simply are not enough hours in the day to both manage an apartment and maximize the value of social media,” said Joe Goodwin, Senior VP of Marketing at Asset Campus Housing. “With Community Rewards, we now have a social media strategy that works and a product that can track the results across our portfolio.”
“We believed from the beginning that social media, when done right, would prove to be the most effective way to increase resident satisfaction as well as providing a unique understanding of leasing behavior,” added Mr. Hinckley. With Community Rewards, we are proving our initial belief to be accurate, and are excited by the results our clients are experiencing.”
About Modern Message
Modern Message is the creator of Community Rewards — a platform that turns apartment residents into advocates. Community Rewards offers an unparalleled resident experience for property management companies of all sizes, that increases the effectiveness of their social media presence. Modern Message, LLC is based in Dallas, Texas. Visit http://www.modernmsg.com for more information or send an email to info(at)modernmsg(dot)com.
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