Textlocal Launches Mobile Survey Tool for Businesses
CHESTER, England, June 24, 2013 /PRNewswire/ –
Businesses looking to gain more immediate feedback from their clients or customers in
the form of surveys, booking forms or applications can now do so using Textlocal’s new
mobile survey tool [http://www.textlocal.com/messenger-surveys-and-forms ].
In another first to market, Textlocal have designed and optimised their Messenger
Survey Tool from the ground up for delivery and response on mobile devices. This new
innovation offers businesses and organisations the ability to create self-branded,
mobile-optimised surveys and data capture forms to send directly to their customers’
“In response to demand from our customers and to the increasing trend of people being
productive on the move, we have built our Messenger Survey Tool.” says Alastair Shortland,
CEO of Textlocal. “We know messages delivered to a mobile phone have an opening rate of
over 99.9%, the majority of which happen in the first 5 seconds. Industry figures suggest
that surveys launched from emails have an average 20% open rate. Through delivering
surveys and data capture forms to a mobile phone, businesses are able to benefit from the
immediacy and responsiveness mobile platforms are able to deliver.”
Alastair Shortland added “There are so many great features to the survey tool, but two
that stand out to me are the unique ability to both personalize your surveys through the
use of mail merge, and track exactly which of your mobile contacts is opening and
completing the surveys.”
Will Hicks, from Textlocal’s Innovation Team spoke about form and functionality; “What
we love about our survey tool is you no longer have to compromise on form and function
because you are opting for the immediacy and responsiveness mobile phones can offer. We
have ensured our tool contains all the functionality, reporting, branding control and
options you will need from a data collection tool, and optimised it for delivery and
response on your mobile phone.”
“Having the ability to custom build your surveys or forms on the Messenger platform on
your PC, adds to the efficiencies and flexibility of the tool. Our elegant drag and drop
interface, database integration, image and logo uploading and the choice of drop down
boxes, check boxes, radio buttons or free text areas to collect unique responses ensure
you can be up and running with a professional looking and functioning survey or form in
Darren Daws, Textlocal’s Managing Director, added “Apart from ensuring the survey tool
has everything you would expect in order to build effective and user friendly surveys and
data capture forms, we knew businesses would need powerful, built in analytics and
All responses are automatically stored in your Messenger account for real time
viewing, complete with easy-to-access stats displaying your results. Along with the
responses that people give, we also provide information on what device was used to open
the message individually and download to Excel.
James Nunnerley, Head of Technology at Textlocal, has been closely monitoring the
survey tool during its soft launch. “So far we have had over 220 surveys go through our
system generating over 28,000 responses. The response and answer rate to the surveys sent
out have been high and we are receiving very encouraging and enthusiastic feedback from
businesses. One of our clients contacted us to say they have generated GBP24,000 in
revenue from an initial GBP31.50 investment.”
“We are loving the creative and unique ways people are using the data capture
functionality. Apart from the expected uses such as gaining immediate customer
satisfaction feedback, reviews, and booking forms we are seeing firms use it to increase
operational efficiencies such as speeding up a claims process, allowing respondents to
quickly choose from a variety of options, or allowing employees or volunteers in the field
to quickly submit information and feedback.”
All surveys are free to create using Textlocal’s Messenger platform and come with free
reporting. There is no cost to receive replies for you or the respondent. Each survey is
delivered via SMS on the Messenger platform to the respondent’s phone.
Founded by Darren Daws and Alastair Shortland in 2005, Textlocal works with over
100,000 UK businesses and employs 30 staff across two sites in Chester and Malvern.
Textlocal’s clients account for 30 million texts (8,000 texts per second) sent every month
since the beginning of 2010.
Their award-winning Messenger platform, email gateways and API interface, provides
businesses with multiple ways to communicate with their audiences. The platform has been
developed with integration and analytics built in, making it one of the most advanced and
easy-to-use mobile messaging systems on the market.
Textlocal helps power mobile marketing for brands such as Groupon, Paddy Power, La
Tasca, Pizza Hut, CenterParcs, John Lewis, Domino’s, and Greenpeace. The service is also
used by thousands of SME’s who want to develop closer relationships with their customers.
Textlocal believe in the power and ethics of opt-in or permission-based marketing.