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Attunity Appoints Lawrence Schwartz as Vice President of Marketing

June 25, 2013

BURLINGTON, Massachusetts, June 25, 2013 /PRNewswire/ –

Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability
software solutions, announced today that Lawrence Schwartz has been appointed as the
Company’s Vice President of Marketing. In this role, effective immediately, Schwartz is
responsible for all aspects of marketing and sales enablement. He will focus on driving
strong demand generation and brand awareness as the Company positions itself for growth in
the data replication and cloud computing markets. Schwartz joins Attunity with 20 years of
experience in data and information systems.

Most recently, Schwartz served as the Vice President of Marketing for Tokutek, a
leader in high-performance database technology. At Tokutek, Schwartz led worldwide
marketing, PR, product management, social, community, and partner efforts for MySQL and
MongoDB solutions at the forefront of Big Data. During his tenure with the company,
Tokutek’s customer base doubled in size.

Prior to that role, Schwartz held senior marketing and product management roles at E
Ink Corporation, a pioneer of TFT and electronic paper displays for the eBook and tablet
markets. Before that, he was at EMC in the Symmetrix division, where he managed the
marketing rollout of flash storage as well as led the introduction of RSA security
features into the product line. Often sought out for his industry expertise, he has been a
featured speaker at many leading technology conferences, and has been quoted in numerous
industry journals. He holds a Master in Business Administration from Harvard Business
School, as well as a Master of Science and a Bachelor of Science from Massachusetts
Institute of Technology.

“We are excited to have Lawrence join the Attunity leadership team at this important
stage in the Company’s growth,” stated Shimon Alon, Chairman and Chief Executive Officer
of Attunity. “We believe that Lawrence’s wealth of experience will help Attunity
strengthen its market share as well as its leadership in brand position and recognition.
His top priorities are to ensure that we continue to grow awareness of our offerings,
build our sales pipeline, leverage strategic partnerships and refine our key marketing
messages.”

About Attunity

Attunity is a leading provider of information availability software solutions that
enable access, sharing and distribution of data, including Big Data, across heterogeneous
enterprise platforms, organizations, and the cloud [http://www.attunitycloudbeam.com ].
Our software solutions include data replication
[http://www.attunity.com/products/attunity-replicate ], change data capture
[http://www.attunity.com/products/attunity-cdc ] (CDC), data connectivity
[http://www.attunity.com/products/attunity-connect/data-connectivity ], enterprise file
replication [http://www.attunity.com/products/attunity-efr-r1-r ] (EFR) and
managed-file-transfer [http://www.attunity.com/products/attunity-mft-rmft ] (MFT). Using
Attunity’s software solutions, our customers enjoy significant business benefits by
enabling real-time access and availability of data and files where and when needed, across
the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers
for nearly 20 years and has successful deployments at thousands of organizations
worldwide. Attunity provides software directly and indirectly through a number of partners
such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through a network of
local partners. For more information, visit http://www.attunity.com or our In Tune
blog [http://www.attunity.com/blog ] and join our community on Twitter
[http://www.twitter.com/attunity ], Facebook [http://www.facebook.com/attunity ], LinkedIn
[http://linkd.in/attunity ] and YouTube [http://www.youtube.com/attunity ].

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the “safe
harbor” provisions of the Private Securities Litigation Reform Act of 1995 and other
Federal Securities laws. Statements preceded by, followed by, or that otherwise include
the words “believes”, “expects”, “anticipates”, “intends”, “estimates”, “plans”, and
similar expressions or future or conditional verbs such as “will”, “should”, “would”,
“may” and “could” are generally forward-looking in nature and not historical facts.
Because such statements deal with future events, they are subject to various risks and
uncertainties and actual results, expressed or implied by such forward-looking statements,
could differ materially from Attunity’s current expectations. Factors that could cause or
contribute to such differences include, but are not limited to: our reliance on strategic
relationships with our distributors, OEM and VAR partners, including Microsoft, and on our
other significant customers; risks and uncertainties relating to acquisitions, including
costs and difficulties related to integration of acquired businesses; our liquidity
challenges and the need to raise additional capital in the future; timely availability and
customer acceptance of Attunity’s new and existing products, including Attunity Replicate
and Attunity CloudBeam; changes in the competitive landscape, including new competitors or
the impact of competitive pricing and products; a shift in demand for products such as
Attunity’s products; the impact on revenues of economic and political uncertainties and
weaknesses in various regions of the world, including the commencement or escalation of
hostilities or acts of terrorism; and other factors and risks on which Attunity may have
little or no control. This list is intended to identify only certain of the principal
factors that could cause actual results to differ. For a more detailed description of the
risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report
on Form 20-F for the year ended December 31, 2012, which is on file with the Securities
and Exchange Commission (SEC) and the other risk factors discussed from time to time by
Attunity in reports filed with, or furnished to, the SEC. Except as otherwise required by
law, Attunity undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events.

(c) Attunity 2013. All Rights Reserved. Attunity is a registered trademark of Attunity
Inc. All other product and company names herein may be trademarks of their respective
owners.

        Investor contacts:

        Todd Fromer / Garth Russell
        Investor Relations
        KCSA Strategic Communications
        Tel: +1-212-682-6300
        tfromer@kcsa.com / grussell@kcsa.com

        Dror Harel-Elkayam, CFO
        Attunity Ltd.
        Tel. +972-9-899-3000
        dror.elkayam@attunity.com

SOURCE Attunity (UK) Ltd


Source: PR Newswire