Latin America Operators Turn to Multiplay Packages and Bundles as Market Intensifies
BOSTON, June 25, 2013 /PRNewswire/ — As the rate of economic growth accelerates and household incomes rise in Latin America, operators are expected to expand their multiplay and bundled offerings and increase efforts to upsell current customers to multi-service packages, according to a new report from Pyramid Research (www.pyr.com).
Latin America Operators Turn to Multiplay Packages and Bundles as Market Intensifies takes a close look at the current status of multiplay offerings in Latin America and the future growth prospects of multiplay adoption and revenue. It examines strategies employed by different market participants, ranging from traditional DTH providers to integrated service providers and pure-play telcos, and the impact of value-added services, including mobility and OTT, on traditional bundles and packages. The report concludes with case studies that depict the development of service bundling in the region, a summary of key highlights and a set of recommendations.
“Pyramid Research expects that by 2017, the number of multiplay households in Latin America will reach 69.9 million, up from 42.3 million households at the end of 2012,” says Pyramid Research Analyst Guillermo Hurtado. The ability to offer multiplay packages has become a key competitive element in operators’ portfolios. Across the region, pay-TV bundling strategies are being driven by DTH satellite technology, and traditional telcos are accelerating the incorporation of mobile services into their multiplay offerings. “Moreover, as fixed and mobile broadband continues to gain adoption across Latin America, adding OTT services to their portfolios of services provides a compelling opportunity for operators to boost the value of their bundles,” he explains.
Latin America Operators Turn to Multiplay Packages and Bundles as Market Intensifies is part of Pyramid Research’s Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research