Unicorn Media Hires Proven Industry Executives to Expand Capabilities and Accelerate Massive Growth
Former 2nd Screen Society Founder and Conviva Executive Join in Key Roles
TEMPE, Ariz., June 26, 2013 /PRNewswire/ — Unicorn Media, the market leader in Internet video solutions that empower the world’s largest publishers to dynamically serve video ads to IP-enabled devices, today announced that the company has hired Chuck Parker as Chief Revenue Officer and Prashanth Pappu as Senior Vice President of Product Management.
As Chief Revenue Officer, Parker will drive the massive growth that is taking place in the company as it expands its client-base and global footprint. Parker founded and serves as Chairman of the 2nd Screen Society after spending 15 years in various senior level roles at Technicolor. Those roles included Chief Commercial Officer of Technicolor, President of Technicolor’s Digital Division, EVP & Managing Director of their International Home Entertainment division and Chief Information Officer. He holds an MBA from the University of Notre Dame where he graduated with honors.
Prashanth Pappu will serve as Senior Vice President of Product Management and will lead the efforts to create solutions for multi-screen video advertising that leverage the company’s patented Unicorn Once(TM) technology. Prior to joining Unicorn Media, Pappu served as head of product marketing at Conviva, where he led the planning, design and launch initiatives that resulted in award-winning products such as Conviva Insights and Precision. Pappu has a Ph.D. and master’s degree in computer science from Washington University in St. Louis and a bachelor’s degree from the Indian Institute of Technology, Madras.
“The shift of viewership from desktop computers to other connected devices (mobile, tablet, game consoles, smartTVs etc.) is a very important market transition underway in the online video industry. All existing technologies, products and vendors are being profoundly disrupted by this change,” said Prashanth Pappu. “Unicorn Media has foundational technology to drive video advertising monetization and optimization in this next phase of the industry growth and I’m excited to help deliver this value to our customers”.
“It is with great pleasure that we announce the addition of these talented professionals to our team,” said Bill Rinehart, Founder and CEO, Unicorn Media. “With the success and growing adoption of Unicorn Once(TM), our hyper-growth requires us to hire proven executives to take us to the next level.”
Unicorn Media has been at the forefront of the mobile video revolution with its simple, intuitive solution that allows content owners to monetize their content on any device by dynamically inserting targeted ads. Find out more about Unicorn Media at www.unicornmedia.com.
About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD(TM), allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD(TM) and OnceLIVE(TM) allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.
SOURCE Unicorn Media, Inc.