Last updated on April 20, 2014 at 5:20 EDT

Elastic Path Webinar Reveals How API Integration Strategy Correlates Directly With Business Success

June 27, 2013

Industry analyst discusses why API-centric companies dominate when it comes to digital experience

VANCOUVER, B.C., June 26, 2013 /PRNewswire-iReach/ — Elastic Path Software, the digital commerce company, today unveiled a new webinar featuring Michael Facemire, senior analyst at Forrester Research, Inc., entitled “Supercharge Your Digital Customer Experience With Unified APIs“.

(Photo: http://photos.prnewswire.com/prnh/20130626/CG39439)

Based on the results of a report authored by Elastic Path and based on a commissioned study led by Forrester Consulting, the webinar provides exclusive insight into the remarkable impact that an API integration strategy can have on business confidence and success. The research findings show that:

  • Fewer than 25 percent of firms are consistently succeeding at digital customer experience;
  • Ecommerce API leaders are almost twice as likely as their competitors to offer a unified customer experience;
  • Ecommerce API leaders are more than three times more successful at delivering mobile applications.

Supercharge Your Digital Customer Experience With Unified APIs” provides an unprecedented opportunity to learn from the achievements of industry pioneers who are already reaping the benefits of an advanced API strategy. Key takeaways include:

  • Why digital experience is the future of your business;
  • What digital experience challenges are hindering most companies;
  • How unified APIs eliminate the biggest obstacles to a successful digital customer experience;
  • How to get started with unified API technology.

“This research proves that unified APIs are the best way to future-proof your business,” said Matt Dion, Vice President of Marketing at Elastic Path. “We identified a clear and consistent set of challenges that hold back most companies from delivering truly great digital customer experiences. We also found that early adopters of unified API technology are breaking through these obstacles and pulling away from their competitors, in a big way.”

To view the webinar, visit http://www.elasticpath.com/webinar/unified-apis

About Elastic Path

Elastic Path builds ecommerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time Inc., and Virgin, use Elastic Path to drive billions of dollars in digital commerce annually.

For Additional Information:

Megan Sakakibara

Marketing Communications Manager

Elastic Path Software

604-408-8078, ext. 275


Media Contact: Megan Sakakibara, Elastic Path Software, 604-408-8078, ext. 275, megan.sakakibara@elasticpath.com

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SOURCE Elastic Path

Source: PR Newswire