June 30, 2013
Intel CEO Vows To Step Up Mobile Chip Development Efforts
redOrbit Staff & Wire Reports - Your Universe Online
As consumers begin to move away from personal computers and laptops towards smartphones, tablets, and wearable technology, Intel's new CEO announced on Friday that the Santa Clara, California-based semiconductor chip manufacturer plans to follow suit.Brian Krzanich, named as former CEO Paul Otellini's replacement in May, told Bloomberg that Intel would be devoting more resources to building processors for mobile devices going forward.
He said that the company would rededicate the advanced manufacturing resources previously devoted for the Core line of traditional computer processors for use in making the Atom line of less expensive smartphone and tablet chips.
"As companies get bigger and more and more successful, accepting big changes gets harder," Krzanich told reporter Adam Satariano while speaking to the media in San Francisco on Friday.
He said that Intel had been resisting a shift to mobile device development in order to cling to its dominance in the PC market, but that it became essential to follow consumer trends and begin work on faster and more energy-efficient handheld gadget processors.
"We see that Atom is now at the same importance, it's launching on the same leading edge technology, sometimes even coming before Core (Intel's line of PC chips)," Krzanich said, according to Reuters reporter Noel Randewich. "We are in the process of looking at all of our roadmaps and evaluating the timing of some of those products."
"Although the executive [was] short on specifics, he notes that Intel is 'evaluating' the schedule for future chips with hopes of improving their timing where possible," noted Jon Fingas of Engadget. "The proof will be in the pudding, of course -- the company needs to give opponents like Qualcomm a real run for their money."
While Intel is apparently looking to dive headfirst into the smartphone and tablet market, the same cannot be true for the company's approach to television. According to Reuters and Engadget, Krzanich said that the company was being cautious about entering the TV industry because it depends as much on content as it does technology. However, he said that Intel would continue to study the industry.
"We believe we have a great user interface and the compression-decompression technology is fantastic," the former Intel COO told Randewich. "But in the end, if we want to provide that service it comes down to content. We are not big content players."
As for Intel's schedule when it comes to mobile development, Krzanich said, "I think you'll start to see stuff with our silicon toward the end of the year and the beginning of next year. We're trying to get our silicon into some of them, create some ourselves, understand the usage and create an ecosystem."