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IBM Presented Its Big Data Approach to the BBBT on May 28, 2013

July 3, 2013

The Boulder Business Intelligence Brain Trust (BBBT) today announced that IBM presented to its members on Tuesday, May 28, 2013, in Boulder, Colorado. Reed Meseck, Senior Competitive Executive, Tracey Mustacchio, Director of Product Marketing, Big Data, and Nancy Kopp, PureData and Netezza Product Marketing, briefed BBBT members on how IBM Information Management solutions deliver trusted information throughout the information supply chain and help analyze information to gain insights, identify breakdowns, make better decisions, and optimize business.

Boulder, CO (PRWEB) July 03, 2013

Leading companies are acutely aware that their continued relevance, and even survival, depends on harnessing big data for operational systems and new systems of engagement. IBM discussed how it's helping clients across all industries enrich their data environments by taking advantage of data that was once considered too big or complex to economically analyze and use.

IBM detailed new innovations that provide enhanced performance, consumability, and exploration capabilities to accelerate the business value of big data. "IBM has been very active this year in the Big Data space," said Reed Meseck, adding, "We appreciate the opportunity to bring our wide-reaching Big Data story and all our new news to the BBBT." According to Tracey Mustacchio, "Making Big Data more accessible to a wider range of people has been a mission of ours. News like our work on Big SQL, with InfoSphere BigInsights, was one portion of our story that we were particularly excited about sharing with the BBBT given their BI expertise."

Mr. Meseck and Ms. Mustacchio summarized their presentation in a podcast hosted by BBBT Founder, Claudia Imhoff.

About BBBT: The Boulder Business Intelligence (BI) Brain Trust has served the BI industry since 2006. It is a consortium of approximately 80 industry analysts and experts from around the world. BBBT events are 1/2 day BI vendor presentations, similar to analyst briefings, streamed live as webinars exclusively to BBBT members. It's a reciprocal arrangement, the members receive the latest information on current and planned BI tools and technologies, and the vendors get valuable feedback on their offerings, marketing, and messaging.

For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10881317.htm


Source: prweb



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