Instagram Adds Video And Photo Embedding
July 10, 2013

Instagram Videos And Photos Now Embeddable

Peter Suciu for - Your Universe Online

On Wednesday, Facebook introduced a new feature for Instagram that provides users the ability to embed photos and videos on the web. This comes just a month after the social network's Instagram service launched video.

That functionality, which was likely added to compete with Twitter's Vine micro-video service, lacked such ability to embed videos on the web, so it isn't particularly surprising that this feature was added. Vine had introduced its own embed option back in March.

The Los Angeles Time reported that Instagram users had been asking for the ability to embed those photos and videos. This will reportedly now be as easy as sharing YouTube videos, as the service has added a sharing button making it easier for users to embed photos throughout the web.

"Now, when you visit an Instagram photo or video page on your desktop web browser, you'll see a new share button on the right side of your photo (just under the comments button)," Instagram posted on its official blog. "Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear."

"As always, you own your photos and videos, and we want to make sure that's understood no matter where your content appears," the blog post added. "Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on where they can discover more of your photos and videos."

Instagram looked to reassure users that privacy will of course be maintained. Those users who have their accounts set to private simply won't see the embed option.

"Is your content private? Then nothing has changed," the blog post also noted. "Embed code is only available to those whose photos and videos are public."

This is the latest update of functionality from Instagram and suggests Facebook is trying to keep pace with arch-rival Twitter, which has garnered media attention with its 6-second-or-less Vine videos. It should be noted that Instagram videos can top out at 15 seconds.

This is the latest salvo fired between the two social media players.

Instagram had also launched web-based profiles last November. Prior to that, the only way to view someone's profile had been through a mobile app.

Last December Instagram had cut off the option to share photos directly to Twitter posts, and instead prodded users to visit to see the content. However, this new update will reportedly not impact how Instagram content appears on the micro-blog. In January, Twitter made it possible for Tweets that were embedded on an outside website or blog to be displayed information that was on Twitter's website.

"Tweets bring you closer to what's happening around the world, from breaking news to global conversations," Twitter posted back in January. "With embedded Tweets, you can see and interact with Tweets across the web. We often embed Tweets here on our blog to highlight great Tweets, photos and other content shared on Twitter; you can embed any Tweet on your website too."