July 12, 2013
Sprint Phone Plans Offer Unlimited Talk, Text, Data For Life
Enid Burns for redOrbit.com - Your Universe Online
In a bid to close ground on Verizon, the number one wireless carrier in the US, Sprint fired the "Unlimited" salvo this week. Sprint is offering "The Sprint Unlimited Guarantee" in two plans: the 'My Way plan' and the 'My All-in plan.'
"Sprint continues to lead the industry in providing customers with simplicity and value," Sprint CEO Dan Hesse said. "The Sprint Unlimited Guarantee allows our customers to lock-in unlimited talk, text and data not just for the next two years, but for life. Sprint customers won't have to worry about their wireless bill or managing their family's wireless usage. While other wireless providers are moving away from unlimited service, Sprint champions it."
The My Way and My All-in rate plans feature unlimited talk, text and data on the Sprint network starting at $80 per month. The My Way plan is the family plan, and allows customers to manage the needs of a family including mixing smartphones and basic phones, selecting data options, and adding up to 10 lines on the same account. Four to 10 lines adds $50 per month to the subscription. Sprint said its My Way plan saves $20 per month over a comparable Verizon plan where users get a 2GB data allowance.
The My Way plan costs $30 per month for unlimited data on smartphones, or $10 per month on basic phones. Additional options include $20 for 1GB of data per month on smartphones while basic phone users can opt not to add data to their account. Subscribers can also activate mobile hotspot functionality for $10 per month for 1GB of data on the Sprint network.
While each additional line costs less than the last, a flat fee is attached to each line for data.
"As you might have guessed, that the sticking point is data. While Sprint will lop off $10 for each phone line you bring into your account, $40 for line No. 2 and $30 for line No. 3, and so on, data is accounted for separately. Indeed attaching a data bucket to each smartphone line costs an extra $30 per month which to be fair includes unlimited access. Selecting the 1GB option, however, tacks a lesser $20 fee on to your monthly bill," Cnet's Brian Bennett reported.
"As additional lines are added to the account, customers will see significant monthly savings," said Hesse. "The Sprint Unlimited, My Way plan makes it easy for families to tailor plans to meet their wireless needs, making Sprint the clear choice for families."
The My All-In plan bundles unlimited talk, text and data with 5GB mobile hotspot usage for $110 per month.
The lifetime guarantee will remain as long as customers remain on the plan and meet the terms and conditions of the plan including paying their bill on time and in full each month.
A lifetime guarantee is a strategic way for Sprint to gain subscribers. Competitors such as T-Mobile and Virgin Mobile are gaining customers by offering no contract plans, often laden with fees. Verizon remains the top wireless carrier, however, it has made the unpopular move from unlimited data to a tiered data service.