Magazine and Directory Publishing in Australia Industry Market Research Report Now Updated by IBISWorld
The performance of the Magazine and Directory Publishing in Australia industry is being hampered by intense competition from digital media. For this reason, industry research firm IBISWorld has updated its report on the Magazine and Directory Publishing industry in Australia.
Melbourne, Australia (PRWEB) July 12, 2013
Magazines entertain and inform consumers on particular areas of interest, periodicals inform and educate readers about specific topics and provide details about related developments, and directories and mailing lists help people to find other people, organisations and places. Magazines can also provide a medium for readers' aspirations, which can also make them an attractive medium for advertisers. According to IBISWorld industry analyst Alen Allday, “most directories tend to rely on advertising for income, while mailing lists are mainly sold to businesses for their own advertising campaigns.” Therefore, the main final markets for the Magazine and Directory Publishing industry in Australia are households and businesses.
The industry is expected to generate revenue of $3.1 billion in 2013-14, down 4.7% for the year. Industry revenue is expected to decrease by an annualised 6.5% in the five years through 2013-14 due to increased competition from internet sources and lower revenue streams from online publications. “Industry revenue is expected to contract due to a weaker advertising market and a drift away by readers and advertisers from printed media to online media, which the industry is having difficulties taking advantage of,” says Allday. Industry profit margins have come under pressure due to the slump in revenue over the past five years. The industry has responded by introducing online content that complements existing printed publications and by deepening their involvement in specific markets. However, this has added another layer of costs. Online profit margins tend to be lower compared with print margins. While this trend is expected to continue in future years, publishers are unlikely to develop robust strategies to take advantage of increased online activity. The Magazine and Directory Publishing industry displays a medium level of concentration, with the four largest companies accounting for a significant portion of industry revenue. Major players include Telstra Corporation Limited, Bauer Media Limited, Seven West Media Limited and News Australia Holdings Pty Limited.
Slight improvements in economic conditions and advertising markets in Australia over much of the next five years will benefit the industry. Industry performance will continue to be hampered by intense competition from digital and competing media. Nevertheless, the internet and digital devices offer publishers opportunities to retain and grow their combined print and online readership, provide value added content through complementary content, podcasts, blogs and analysis tools, and further stratify their markets, all of which could improve selling propositions to both readers and advertisers.
For more information, visit IBISWorld’s Magazine and Directory Publishing report in Australia industry page.
Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau
IBISWorld industry Report Key Topics
This industry includes companies engaged in publishing directories and mailing lists, or magazines or periodicals issued less frequently than weekly. Magazine and periodical companies are included if their main source of income is the sale of advertising space in their own publications. The industry excludes magazines and other publications that only have an online presence, but includes online revenue from companies that print actual magazines and publish online.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.
For the original version on PRWeb visit: http://www.prweb.com/releases/2013/7/prweb10918817.htm