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A Candid CEO Insight into Saxo Bank’s Journey in Final saxocycling.com Film

July 15, 2013

HELLERUP, Denmark, July 15, 2013 /PRNewswire/ –

Behind every great team is a great leader with vision. In an intimate video portrait
on saxocycling.com, Lars Seier Christensen, CEO and co-founder of Saxo Bank
[http://www.saxobank.com ], the multi-asset online trading and investment specialist,
speaks of his ambitions for the company and how he is grateful to be part of something he
truly believes in.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/61947-saxo-bank-ceo-cycling-film

This is the second of the two additional films featuring the co-founders and co-CEOs
of Saxo Bank. Like the original 10 saxocycling.com films, which captured the spirit of
Team Saxo-Tinkoff, this exclusive and intimate portrait of Lars Seier Christensen is
directed by Jim Piercy and shot by Fredrik Clement. In the film, Lars Seier Christensen
reveals his attitude to work and implies the business really is a labour of love: “Saxo
Bank is my life’s work and I don’t think I ever get to do anything else as exciting as
this.”

He explains how Saxo Bank is made up of great people and a great atmosphere, and that
a strong internal culture and clear values make the difference between a good company and
a great company.

Lars Seier Christensen says: “It is a tough business to stay ahead in but I think we
have a very dedicated long-term vision of things. We invest continuously in building great
systems not necessarily looking for an immediate pay-off.”

With a lot still to achieve, Lars Seier Christensen and co-founder Kim Fournais are
completely focused on the future and do not spend too much time looking back.

In a direct quote from the film Lars Seier Christensen sets the tone for the future:
“The ambition has always been to be the most professional facilitator in the market, we
are building our own business but a lot of our business is about helping others succeed.
Helping other financial institutions, helping clients achieve their goals. We see
ourselves as a facilitator of other peoples’ ambitions.”

You can watch the full video and the original 10 award-winning saxocycling.com films
here: http://www.saxocycling.com

About Saxo Bank

Saxo Bank is a leading online trading
[http://www.saxobank.com/forex?csref=b1744_Link_boilerplate_pressrelease ] and investment
specialist, offering private investors and institutional clients a complete set of tools
for their trading and investment strategies. A fully licensed and regulated European bank,
Saxo Bank enables clients to trade FX, CFDs
[http://www.saxobank.com/cfds?csref=b1745_Link_boilerplate_pressrelease ], ETFs, Stocks,
Futures, Options and other derivatives via three specialised and fully integrated
multi-asset trading platforms
[http://www.saxobank.com/demo-account?csref=b1746_Link_boilerplate_pressrelease ]; the
browser-based SaxoWebTrader, the downloadable SaxoTrader and the SaxoTrader app. The
platforms are available in over 20 languages and are white-labelled by more than 100 major
financial institutions worldwide. Saxo Bank also offers professional portfolio and fund
management as well as traditional banking services through Saxo Privatbank. Founded in
1992, the Saxo Bank Group is headquartered in Copenhagen with 24 local offices throughout
Europe, Asia, Middle East, Latin America, Africa and Australia.

        Media enquiries

        Kasper Elbjorn
        Head of Group Public Relations
        Saxo Bank
        +45-3065-4300
        press@saxobank.com

        MHP Communications
        +44-(0)203-128-8560
        saxobank@mhpc.com


    Video: 

http://www.multivu.com/mnr/61947-saxo-bank-ceo-cycling-film

SOURCE Saxo Bank


Source: PR Newswire